Jared - thanks for the reference! I will have to check it out :) Lots
to consider
AJ - Yes, it's a conundrum. Some of my coworkers have suggested that
it's not necessarily that the fields are there on forms, but that
they require us to fill them in. The thought is, "if I want to give
more info, gr
On 24 Apr 2009, at 12:49, AJKock wrote:
So do you only ask name, email and telephone number the first time and
loose out to a competitor that already sent a qoute on the first
contact or are you that competitor?
[snip]
Why not get the absolute minimum information first, and then give the
cu
On 23 Apr 2009, at 04:37, Chris Neale wrote:
[snip]
I think name (single field) and contact number should be mandatory.
Nearly everyone has a phone number of some sort and a conversation
over the phone is a more personal way to begin than an email.
[snip]
There are a lot of databases out there
I am actually sitting with exactly this problem. Consultant needs vs
User Experience
I work in the travel industry and our consultants would like to give
an appropriate and complete quote for a client after first contact,
but this would require the client to complete lots of fields in the
enquiry/
On Apr 22, 2009, at 12:02 PM, Jennifer wrote:
Specifically, if the objective of having the form is to collect
lead-gen information so that an appropriate sales person can call the
person who completes the form, should we be concerned with requiring
the user to fill in fields?
Hi Jennifer,
Yo
In this context (a call-back/enquiry form) I think it's possible to
keep the form short and usable whilst also giving your sales team the
opportunity to capture more information.
I think name (single field) and contact number should be mandatory.
Nearly everyone has a phone number of some sort and
I agree with Shimone. Email is the only required. And maybe first
name. That way the user gets a "good" feel from that. They are
still partially "anonymous", but at the same time, recognized as a
person. That way, sales can send a nice response with their name in
the email, AND the end user didn't
Not only will you probably see lower completion rates, but keep in
mind that you aren't guaranteed to get "clean data" just by making
more required fields. If users feel they are being asked for too much
(or irrelevant) information, they are more likely to use bad data in
an effort to be permitted
Hi Jennifer,
I work with these types of forms all the time. Opinions differ
widely, of course, and the product being sold may influence the set
of required fields. My general view, however, is that Name, Company,
Phone, and E-Mail are requirements for allowing Sales to follow
through on the lead.
I agree with Caroline.
My golden rule here is that a contact form is really the start of a
conversation with a potential customer. If you don't have a
"smile" on your "face" like all good service people in the
face-to-face world you turn the customer away.
I always have my sites show all methods
In addition to other comments:
You mentioned that the purpose of gathering the extra information is to help
make sure that the right sales person gets in touch.
It is possible to get users to divulge more information without affected
response rates too severely if you clearly tell them how it wil
Thanks Shimone and Mark - both are points that I think can be blended
into happy-coexistence.
Looks like we've succeeded in eliminating one field as required
today, so that's a plus (# of employees) :)
-Jennifer
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Posted from th
You definitely are effecting the completion rate with the amount of
information you ask for, the depth of its perceived privacy, and by
requiring any or all of the information.
Unfortunately, equally disruptive to the entire leads model is that leads
with incomplete information are worth less, or w
I would suggest requiring the bare-minimum necessary for the user to
complete their task: email address.
Sales can reply via email: Thank you for contacting us. How can we
help you?
Any additional information can be gathered after the lead is
confirmed. Yes, it makes extra work for sales associat
I know that this question does rely on the context and the form
itself; however, I would imagine there are some general thoughts out
there about this topic.
Specifically, if the objective of having the form is to collect
lead-gen information so that an appropriate sales person can call the
person
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