Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Mark Schraad
Since he held PhD's in both Mathematics and Economics from Berkeley, I am going to pose that it was not so much a lack of knowledge, but rather a lack of respect for how social science presents its work (along with a sharp sense of humor). Mark On Nov 28, 2007, at 12:19 AM, Steve Baty

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Fred Beecher
On 11/27/07, Robert Hoekman, Jr. [EMAIL PROTECTED] wrote: Definitely falls under UX. So much can be learned about human behavior from stats, it's unreal. And stats don't lie, which is more than we can say about humans (even when these lies are unintentional). This is *really* surprising

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Todd Zaki Warfel
On Nov 27, 2007, at 10:21 PM, Melvin Jay Kumar wrote: 90% of users failed in completing tasks A , when you digg further you realize they only tested with two people and those were the wrong test participants even. Which is exactly why we starting using: 90% of users failed (10%

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Robert Hoekman, Jr.
Your example is not stats. Again with the semantics! ;) All right, call 'em numbers. Metrics? Analytics? Call 'em whatever you want. The thread wasn't about the term we use, it was about whether or not analytics should be an IxD role. I believe they should be, because you can learn a lot about

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Robert Hoekman, Jr.
Exactly. Metrics can tell us what, but they don't tell us why. We cannot find out why w/o actually observing people. Eh - we can make a pretty dern good guess a lot of the time. Sure, there are certain things you'll never notice without observing people, but with experience, some decent

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Mike Scarpiello
Hey all. One thing I failed to mention is that I really was interested if the UX person should be the administrator for the analytics system, - setting up click streams, page tags, conversion events - things like that. I agree pulling reports and looking at usage data should fall in our area.

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Parth Upadhye
I agree with Beecher and would only add the following based on my experience in Analytics: UX Professionals can elaborate and create business cases which then should be handed over the Analytics team. This is very much like Business Cases and Requirements. I am currently working on a project

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Robert Hoekman, Jr.
It is true that stats/quantitative data can only tell us the what, but people seem to be implying that this is not useful information. I find that very strange. Amen. Our job is to apply our knowledge and experience and such to the what and figure out the why so it can be improved. Without

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Mark Schraad
I am not sure anyone has said that stats are not useful. I think the general notion here is of caution. When working with statistics, you are basically manipulating some of the variances in order to isolate and observe other variances. The very nature of statistics is in fact data manipulation.

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Jocelyn Spence
On this topic, can anyone suggest a good book for someone in our field to learn statistics from? I have people who are competent and happy to guide me but I'd need a text to work from. TIA, Jocelyn Spence as of next Monday, User Experience Architect at Cimex Media Ltd . . . . . . . . . . . . .

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Mark Schraad
Try Statistics for People Who (Think They) Hate Statistics by Neil J. Salkind http://www.amazon.com/Statistics-People-Think-They-Hate/dp/141295150X/ref=pd_bbs_sr_2?ie=UTF8s=booksqid=1196286069sr=8-2 On Wednesday, November 28, 2007, at 04:29PM, Jocelyn Spence [EMAIL PROTECTED] wrote: On this

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-28 Thread Erin Walsh
Coincidentally enough, the User Experience Podcast came out today concerning web analytics. http://uxpod.com/ Enjoy, Erin *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today:

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread Fred Beecher
On 11/27/07, Mike Scarpiello [EMAIL PROTECTED] wrote: Do you think analyzing data using tools like Omniture and Coremetrics should fall under the user experience umbrella? Just wondering. Good question, Mike. At our consultancy, Web analytics falls under the online marketing umbrella,

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread Robert Hoekman, Jr.
Do you think analyzing data using tools like Omniture and Coremetrics should fall under the user experience umbrella? Definitely falls under UX. So much can be learned about human behavior from stats, it's unreal. And stats don't lie, which is more than we can say about humans (even when

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread Katie Albers
At 6:10 PM -0700 11/27/07, Robert Hoekman, Jr. wrote: Do you think analyzing data using tools like Omniture and Coremetrics should fall under the user experience umbrella? Definitely falls under UX. So much can be learned about human behavior from stats, it's unreal. And stats don't lie,

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread William Evans
Definitely! The huge project I am working on right now - Coremetrics falls under the Experience Design group. will evans user experience architect [EMAIL PROTECTED] 617.281.1281 On Nov 27, 2007, at 8:10 PM, Robert Hoekman, Jr. [EMAIL PROTECTED] wrote: Do you think analyzing data using

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread William Evans
Your example is not stats. A sample set of 6 is called anecdote. Turning it into a percentage is not stats. Their I'd no amount of boostrapping that will make it so either. If you are not using a statician fluent in regression analysis and using spss or SAS - then you cannot lay claim to

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread William Evans
Sorry about the spelling - will evans user experience architect [EMAIL PROTECTED] 617.281.1281 On Nov 27, 2007, at 10:07 PM, William Evans [EMAIL PROTECTED] wrote: Your example is not stats. A sample set of 6 is called anecdote. Turning it into a percentage is not stats. Their I'd no

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread Melvin Jay Kumar
Hi Katie, You said it all. =) If you want someone to believe what you're saying, find a number that seems to support it. Although I don't like to give numbers for a lot of the IA/UX work I do, but in the business / Corporate environment, without numbers , you cannot sell or get funding or

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread Katie Albers
I'm aware that this is not what people think of when they think of stats. But the fact of the matter is that if you are simply given the final number -- 33% of all co-eds in a certain year married professors -- very few people are likely to question the underlying data. But what I think is

Re: [IxDA Discuss] Should analytics be an IA/XP role?

2007-11-27 Thread Steve Baty
On 28/11/2007, Mark Schraad [EMAIL PROTECTED] wrote: I had a professor that loved to tell us that statistics were invented in order to legitimize social sciences... cause they weren't 'real' science. Mark Mark, this just shows how little they knew about the history of statistical theory