Re: [IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-24 Thread Angel Marquez
When we generalize executives can we divide them into two groups, good and bad? Seems to me that some execs have a vision, mission, goals, priorities ect.. and are competent enough to do what's right in any given situation. These would be the good ones. They would be willing to authorize success an

Re: [IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-24 Thread Andrei Herasimchuk
On Feb 24, 2009, at 12:55 AM, Angel Marquez wrote: These are all design variables. If I am understanding you correct you are saying executives are brilliant at creating requirements which in turn become specifications that map to some sort of functionality on a front end. In a sense the ex

Re: [IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-24 Thread Angel Marquez
>>How it's spent, how it's earned, how changes affect income, how it's used to market products, how much is spent earning customers, how much is spent building the product, etc. These are all design variables. If I am understanding you correct you are saying executives are brilliant at creating req

Re: [IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-24 Thread Andrei Herasimchuk
On Feb 23, 2009, at 11:32 PM, Angel Marquez wrote: Where freemiums begin and end, network effects? How much more money you can make as a non-profit opposed to a corporation... It's all design. I have absolutely no idea what your point is. -- Andrei Herasimchuk Chief Design Officer, Invo

Re: [IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-23 Thread Angel Marquez
Where freemiums begin and end, network effects? How much more money you can make as a non-profit opposed to a corporation... It's all design. Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@

Re: [IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-23 Thread Andrei Herasimchuk
On Feb 23, 2009, at 8:52 PM, Russell Wilson wrote: @Andrei: true, money is the ultimate goal. But that's the equivalent of non-designers saying "just make it simple." To influence, designers need to understand how the financial and marketing executives think, and gain insight into more compl

Re: [IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-23 Thread Russell Wilson
@Andrei: true, money is the ultimate goal. But that's the equivalent of non-designers saying "just make it simple." To influence, designers need to understand how the financial and marketing executives think, and gain insight into more complex interim strategic goals that aren't as straightforwa

Re: [IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-23 Thread mike myles
Have you read Bill Buxton's views on the role of design in executive leadership? (found in his book "Sketching User Experiences") If not I'd recommend it. It makes points very closely related to those in your article. Both designers and executive teams need to take action that will bring about str

[IxDA Discuss] Successful designers must influence product direction and strategy

2009-02-23 Thread Russell Wilson
Full article: http://www.dexodesign.com/2009/02/23/successful-designers-must-influence-product-direction-and-strategy/ Russell Wilson Vice President of Product Design, NetQoS Blog: http://www.dexodesign.com LinkedIn: http://www.linkedin.com/in/russwilson __