Dear All,

Following is the conference agenda and schedule for your reference. We look
forward to see you all in Bangalore in the conference.
For registration details please visit
http://www.usidfoundation.org/usid2008/registration.htm

Thanks & Regards
USID Team


  *USID2008 Conference 4th-6th September, Leela Kempenski Bangalore*   Program
 <http://www.usidfoundation.org/usid2008/program.htm#3>  *Day 1 : 4th
September, 2008*     *Hall 1 * *Main Conference * Time Details 08:30 -
09:45 Registration
& Tea/Coffee  09:45 - 10:00 *Introduction/ Welcome Note:
Raman Saxena
*Director User Experience, CA and Co-Founder USID Foundation  10:00 - 11:00

*Key Note Address by Debra Danielson*, President of CTE, SVP & Distinguished
Engineer, CA, Inc.
*Topic: Delivering Business Value through Design Innovation and User
Experience*
 11:00 - 11:15 Tea Break  11:15 - 12:00 *Sharad Sharma*, CEO, Yahoo! India
R&D
*Topic: Role of User Research and Design in New Product Development for
India and Emerging Markets * 12:00 - 12:45 *Hester Du Plessis, *AUTODESK -
NID Research Chair in Design and Innovation & Senior Researcher, FADA,
University of Johannesburg, South Africa
*Topic: Research as a Tool for Innovation* 12:45 - 14:00 Lunch Break 14:00 -
15:00

*Demo and Presentation: Eye Tracking Tool for User Research and Usability
Evaluation
Thomas Fredengren, *International Account Manager, Tobii Technology, Sweden
 15:00 - 15:15 Tea Break  15:15 - 16:00

*Deepa Bachu, *Group Manager, INTUIT
*Topic:* *Products for the Indian Market – Designing for the Consumer and
Creating a Business Model that requires someone other the Consumer to Pay!*
 16:00 - 16:45 *Pranav Mistry *, PhD Candidate and a Researcher at the MIT
Media Lab
*Topic: Bringing Intelligence to Everyday Objects* 16:45 - 17:30 *Rajeev
Purnaiya*, Founder & CEO, Hooeey
*Topic: Why the Implicit Web is Important?*  * * *Day 2 : 5th September,
2008*     *Hall 1 * *Main Conference * Time Details 09:30 - 10:00 *Informal
Session * 10:00 - 11:00 *Key Note Address by Kentaro Toyama*, Asst. MD,
Microsoft Research, India
*Topic: Beyond the Device: User Experience Design for Socio Economic
Development* 11:00 - 11:15 Tea Break  11:15 - 12:00

*Dr. Darlie O Koshy, *Director, National Institute of Design
*Topic: *
 12:00 - 12:45 *Jan Blom, *Head, Nokia Research Center
*Topic: Designing Mobile Internet Services for Indian Consumers* 12:45 -
14:00 Lunch Break 14:00 - 14:45

*Speaker Presentation*
 14:45 - 15:30

*Dr. G Venkatesh,* Chief Technology and Strategy Officer, Sasken
*Topic: The Future of Communications: Implication for Design and Innovation*
 15:30 - 15:45 Tea Break  15:45 - 17:30 *Panel Discussion: How best can
Mobile Technology Support Social Causes?*
*Moderator:* *Kentaro Toyama*, Asst. MD, Microsoft Research, India
*Panellist 1:* *Dr.S.Ghosal,* Acting Dean NID R&D Campus, Bangalore
*Panellist 2:* *Natesh,* Head, Emerging Markets Services, Nokia India
    *Day 3 : 6th September, 2008*     *Hall 1 * *Track 1: Mobile User
Experience* Time Details 9:15 - 10:00 *Speaker Presentation 1 ( Being
finalized)* 10:00 - 10:40 *Prakash Sayini*, Forum Nokia India Lead
*Toptic: Mobile Technology Trends and its Impact on User Experience* 10:40 -
11:00 Tea Break  11:00 - 11:40

*Rashmi Munshi*, NIFT Bangalore
*Paper Presentation: Re-inventing Simplicity: UI Design of a Cell Phone for
Senior Citizens and Others *
 11:40 -12:15 *Shimolee Nahar & Mudit Mittal*, HFI, Mumbai
*Paper Presentation:* *Three Star Approach – An Interface Less Interface for
Mobile Commerce * 12:15 - 13:15 Lunch      *Hall 2 * *Track 2: Enterprise
Software & Applications*  Time Details 9:15 - 10:00 *Speaker
Presentation 1  (Being
finalized)* 10:00 - 10:40 *Prabhas Sinha, *Manager - Service Management
Product Management, ITC, CA
*Toptic: Managing the Challenges of UI/Usability Evolution for Enterprise
Solutions* 10:40 - 11:00 Tea Break  11:00 - 12:15 *Shashank Deshpande* -
President, Clarice Technologies & *
Sandeep Datar* - Director, User Experience Design at Yahoo! India R&D *
Toptic: Comparing role of User Experience Design in Enterprise and Consumer
Domains * 12:15 - 13:15 Lunch          *Hall 1 * *Track 3: Social Networking
and Online Communities* Time Details 13:15 - 14:00 *Speaker
Presentation 1 (Being
finalized)* 14:00 - 14:40 *Ishwar Jha*, Chief Executive Officer (CEO),
Digital Media Convergence Ltd. (a Zee Group Company)
*Topic: Driving Real World Pleasure with Social Networking and Online
Communities* 14:40 - 15:20

*Arunava Sinha*, Chief Product Officer
*Topic: Can UI be the Killer Application in Social Networking?*
 15:20 - 16:00

*Yugant H Sonawale & Lakshmi Kumar*, Infosys, Bangalore
*Paper Presentation:* *Visualizing Unintentional Reputation Damage on Social
Networking sites*
 16:00 - 16:15 Tea Break      *Hall 2 * *Track 4: Gaming and Entertainment*
Time Details 13:15 - 14:00 *Speaker Presentation 1 (Being finalized)* 14:00
- 14:40 *Quentin Staes-Polet*, Founder, Kreeda Games India Pvt Ltd.
*Topic: Is Gaming going Social in India. How? * 14:40 - 15:20

*Speaker Presentation 3 (Being finalized)*
 15:20 - 16:00

*Anoj Anbarasan & Revathi Gopalakrishnan*, HCL Technologies, Chennei
*Paper Presentation:* *User Interface Design and Evaluation Issues for Small
Screen Devices (Mobile Entertainment & M-Commerce) *
 16:00 - 16:15 Tea Break      *Hall 2 * *Closing Ceremony* Time Details 16:15
- 17:35 *Prize Distribution and Recognition*  17:35 - 17:45 *Closing Address
*
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