Re: [lopsa-discuss] The ethics of enabling big data

2012-02-17 Thread david
On Fri, 17 Feb 2012, Tracy Reed wrote: On Thu, Feb 16, 2012 at 09:06:18PM -0800, da...@lang.hm spake thusly: If you think about it, any company that bills your credit card number repeatedly needs to store the number so it doesn't ask you for it each time. I haven't seen this involve a third p

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-17 Thread Tracy Reed
On Thu, Feb 16, 2012 at 08:20:15PM -0800, Dave Close spake thusly: > Maybe not illegal nor unethical, but isn't this a violation of PCIDSS? > I thought card accepters were required not to keep card numbers. True? False. You can store card numbers. But it subjects you to much greater security requi

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-17 Thread unix_fan
Benjamin Krueger writes: > Already, I've heard the argument that there is nothing for us to do. If we > don't > build these systems, we will be fired and somebody else will. I think that is > effectively a punt on an important ethical question and we can do better than > that. I'm going t

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-17 Thread Tracy Reed
On Thu, Feb 16, 2012 at 09:06:18PM -0800, da...@lang.hm spake thusly: > If you think about it, any company that bills your credit card > number repeatedly needs to store the number so it doesn't ask you > for it each time. I haven't seen this involve a third party. That would involve the third par

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread rackow
>Ok, so they convert the number to their own "Guest ID". But that would >be a one-time conversion unless they keep a map. And if they have a map, >isn't that keeping the card number? You don't need to keep a map or the original card number. Just run it through a one way crypt. You don't need

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Edward Ned Harvey
"Would you like fries with that?" They will ask you if you buy a sandwich, but not if you buy ice cream. This constitutes personalized marketing. Fundamentally no different. ___ Discuss mailing list Discuss@lists.lopsa.org https://lists.lopsa.org/cgi-

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Edward Ned Harvey
> From: discuss-boun...@lists.lopsa.org [mailto:discuss- > boun...@lists.lopsa.org] On Behalf Of Josh Smift > > I don't think you can say "hey man, I just run the computers". If someone Hey man, I just fly a plane. Same as any other passenger pilot on the planet. If my passengers happen to be p

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Edward Ned Harvey
> From: discuss-boun...@lists.lopsa.org [mailto:discuss- > boun...@lists.lopsa.org] On Behalf Of Benjamin Krueger > > So here's the question: What ethical > responsibilities, if any, do we carry in enabling this kind of data mining? Everybody already knows, what's public information is public inf

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread david
On Thu, 16 Feb 2012, Phil Pennock wrote: On 2012-02-16 at 20:20 -0800, Dave Close wrote: Ok, so they convert the number to their own "Guest ID". But that would be a one-time conversion unless they keep a map. And if they have a map, isn't that keeping the card number? Use a hash of the card n

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Doug Hughes
On 2/16/2012 11:20 PM, Dave Close wrote: Ok, so they convert the number to their own "Guest ID". But that would be a one-time conversion unless they keep a map. And if they have a map, isn't that keeping the card number? One way, unique hashes are old hat. see also: md5. mapless, fast, unique (

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Phil Pennock
On 2012-02-16 at 20:20 -0800, Dave Close wrote: > Ok, so they convert the number to their own "Guest ID". But that would > be a one-time conversion unless they keep a map. And if they have a map, > isn't that keeping the card number? Use a hash of the card number as the key for the map. -Phil ___

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Dave Close
Benjamin Krueger wrote: >http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-= >a-teen-girl-was-pregnant-before-her-father-did/ "Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Doug Hughes
On 2/16/2012 4:30 PM, Benjamin Krueger wrote: It's worth pointing out that this isn't the credit card company, but rather Target (or your favorite retailer) here doing the data mining. Does using a credit or debit card automatically grant them the right to profile your purchases simply because

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Josh Smift
BK> But more importantly, as the people who build the tools that make this BK> possible, what is our role in deciding what is and isn't too far? I BK> don't want to drag in the emotional intensity of this comparison, but BK> it is similar to the scenario of arms dealing. Guns can be used to BK> lib

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Benjamin Krueger
It's worth pointing out that this isn't the credit card company, but rather Target (or your favorite retailer) here doing the data mining. Does using a credit or debit card automatically grant them the right to profile your purchases simply because you agreed to let Visa track your transactions?

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Michael Ryder
The predictive ability borders SPOOKY but... are you sure we aren't confusing ethics with morality? http://www.wisegeek.com/what-is-the-difference-between-ethics-and-morals.htm http://www.creditcards.com/credit-card-news/credit-card-purchase-privacy-1282.php My quick answer to your question is t

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Benjamin Krueger
I intended closer to the latter, but the former is interesting too. On Feb 16, 2012, at 11:50 AM, Josh Smift wrote: > BK> I'd like to pose an interesting question to the list. > > Maybe two different questions, though. > > Are you asking more like "do we think this kind of data mining is > unet

[lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Josh Smift
BK> I'd like to pose an interesting question to the list. Maybe two different questions, though. Are you asking more like "do we think this kind of data mining is unethical", or more like "if we think our employer is doing something unethical, but which doesn't cause like violent physical harm, b

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Mark McCullough
On 2012 Feb 16, at 13:33 , Benjamin Krueger wrote: > I'd like to pose an interesting question to the list. Forbes published an > article today detailing retailer Target's data mining practices. In > particular, Target tracks customer purchase by credit card number (in > addition to, of course,

Re: [lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Billy Vierra
un...@lists.lopsa.org] On Behalf Of Benjamin Krueger Sent: Thursday, February 16, 2012 11:33 AM To: discuss@lists.lopsa.org Subject: [lopsa-discuss] The ethics of enabling big data I'd like to pose an interesting question to the list. Forbes published an article today detailing retailer Targ

[lopsa-discuss] The ethics of enabling big data

2012-02-16 Thread Benjamin Krueger
I'd like to pose an interesting question to the list. Forbes published an article today detailing retailer Target's data mining practices. In particular, Target tracks customer purchase by credit card number (in addition to, of course, membership cards) and uses that data to glean highly accurat