Hi Bob,

Amazon says your book is in the mail and I should have it by Saturday.
Looking forward to reading it!

Cheers,

Lance

On Tue, Jul 7, 2015 at 5:16 PM, Bob Stayton <b...@sagehill.net> wrote:

>  You know me as the author of *DocBook XSL: The Complete Guide*.  Now I
> have written another book on a completely different topic: solar energy.
> Since I produced my new book using DocBook, I'm taking this opportunity to
> tell the DocBook community about it, and I describe how I produced it at
> the end of this message.  Replies about the DocBook process can go to the
> whole list if you think it's appropriate.  If you want to reply about the
> book's content, please reply just to me so we don't burden the mailing list.
>
>
> I'm pleased to announce that my book *Power Shift: From Fossil Energy to
> Dynamic Solar Power* has been unleashed from its long development and is
> now available to the world.  If you have any interest in solar energy, then
> you should read this book.
>
>
>
> Climate change researchers sometimes paint a bleak picture of our current
> global-warming crisis, but rarely explain how we got into this predicament
> in the first place and how we get out of it. Now, for the first time, my
> new book does just that. *Power Shift* retells human history through the
> lens of energy, explains the science behind the crisis--in clear, succinct
> language that anyone can understand—and provides a detailed blueprint for
> the future, from governmental, commercial, and individual perspectives.
>
> Wondering if the book is any good?  Here is what others are saying:
>
> "Solar is surging all of a sudden, and if you read this comprehensive
> book you’ll understand why!" -- Bill McKibben, author of The End of Nature
>
> "An energy book that is a pleasure to read" -- Kirkus Reviews
>
> "visionary and brilliant" -- NASA Researcher Joe Jordan
>
> "Exceptionally well written" -- Midwest Book Review
>
> "lucid, convincing" -- Denis Hayes, organizer of the first Earth Day
>
> "points the way to a clean energy future" -- California Secretary of
> Natural Resources John Laird
>
> or check out the reader reviews on Amazon
> <http://http://www.amazon.com/Power-Shift-Robert-Arthur-Stayton/dp/099047920X/>
>
>
> After teaching solar energy for many years, I spent over 15 years
> researching and writing this book, all while living the life in the
> off-grid solar home we built. This is my lifework.
>
> It has been a long road to publication.  I handed out the first draft in
> January 2000, and many things have changed since then. Now I get to report
> on solar energy's *success *instead of just wishing for it.  I'm self
> publishing the book, because as an unknown author I could not interest a
> publishing company, and because they don't offer much in the way of
> marketing for new authors anyway.  So I started my own publishing company,
> Sandstone Publishing (www.sandstonepublishing.com), whose catalog
> contains exactly one book.
>
> Now I get to market my book, an activity for which I am totally unsuited.
> My low-budget marketing plan consists of getting good reviews, and word of
> mouth.  So if you read the book and like it, please write a review on
> Amazon or Goodreads, and tell your friends and family about it.  Even
> climate skeptics can get something out of this book.
>
> The book is available in paperback and Kindle at Amazon
> <http://www.amazon.com/Power-Shift-Robert-Arthur-Stayton/dp/099047920X/>,
> in paperback and Nook Book at Barnes & Noble
> <http://www.barnesandnoble.com/w/power-shift-robert-arthur-stayton/1121672614>,
> in iBooks at the Apple iTunes Store
> <https://itunes.apple.com/us/book/power-shift/id991636783> and in Kobo
> from Kobo Books <http://store.kobobooks.com/en-US/ebook/power-shift-4>.
> And if you can't afford one, convince me and I'll give you an Ebook copy.
> 8^)
>
> By the way, although you know me as Bob Stayton, I'm publishing the book
> under my full name Robert Arthur Stayton as a gesture to honor my father
> Chester Arthur Stayton, Jr. and my grandfather Chester Arthur Stayton, Sr.,
> with whom I share my middle name.
>
> *Producing*
>
> * Power Shift with DocBook *I wrote the book in DocBook 5 using XMetal
> 7.  I started off writing it in modular fashion, but found that it got in
> the way of continuity. This isn't technical documentation, after all.
> 8^)   So I merged all the files into one big book file and finished the
> book that way.  That allowed me to easily find something for cross
> referencing and to keep the narrative flow moving. Searches for indexterms
> were much easier in a single file, and I used XMetal macros to assist with
> inserting indexterms.
>
> I hired a book designer for the interior and implemented the specs from
> the InDesign file she gave me in DocBook XSL.  From that I could generate
> the PDF for the book's interior.  I had hoped to be able to show you the
> page design by referring to the Look Inside the Book feature on Amazon, but
> for some reason they put the Kindle version in there and I have not been
> able to reach the right person at Amazon to replace it with the PDF version
> I submitted to them two weeks ago.  One of the many trials of working with
> automated publishing vendors.
>
> For the cover, I started with a cover template in InDesign that I
> generated from Lightning Source, which is the print-on-demand vendor that
> I'm using.  They provide a form to enter the book's dimensions, paper type
> (which determines thickness), and page count, and they generate an InDesign
> template for the cover spread (back cover on left, spine in center, front
> cover on the right).  I could then fill in the text in the appropriate
> boxes. I left the cover in InDesign rather than try to implement it in
> DocBook.  From InDesign I produced the PDF for the cover.
>
> Then it was just a matter of setting up the book at Lightning Source and
> submitting the two PDFs.  Since I already had an account at Lightning
> Source for my DocBook book, I just had to add another book.  If you are new
> self publisher, they will likely try to push you over to Ingram Spark,
> their service that is intended for self-publishers with little publishing
> experience.  Lightning Source does much less hand holding than Spark.
>
> Lightning Source has some specific requirements for the PDF files you
> submit.  All fonts must be embedded, including those of any SVGs you
> insert.  They also came back and said the cover colors were too rich and
> had to be scaled back.  I was able to fix all the PDF issues using
> PhotoShop and Acrobat Pro's Preflight tools.
>
> In January of this year I ordered the first Advance Reading Copies (ARC)
> to send to reviewers that want the book months before publication so they
> can write a review.  The ARC version predated the final copy edit, the
> index, and other final details.   The great thing about print-on-demand is
> that I could order only as many copies as I needed.  In April I completed
> the final revisions in XMetal and submitted my revised PDFs.  It cost only
> $40 each to update the book block and the cover.  Once I approved the test
> book, Lightning Source arranges for the book to be posted on Amazon and
> listed in Books-in-Print.
>
> I also used the DocBook tools to produce Ebook versions with the epub3
> stylesheet.  I ended up producing four different epub3 flavors for Kindle,
> Nook, iBooks, and Kobo.  They differ mostly in the CSS used, because their
> readers are not at all consistent about how CSS is handled.  It reminded me
> of the bad old days of HTML browser incompatibilities.  I then had to set
> up accounts on each of the systems to become an Ebook seller.  The biggest
> pain was iBooks, because Apple *requires* you to use an Apple computer to
> run the software they use to manage iBooks.
>
> Just when you think you are done, you realize that no one is buying your
> book because no one knows about it.  So I had to start a whole new career
> as book marketeer.  Not much help from DocBook there.
>
> --
> Bob Stayton
> Sagehill enterprisesb...@sagehill.net
>
>

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