cost-per-action (CPA)
Definition
Online advertising payment model in which payment is based solely on
qualifying actions such as sales or registrations.
Information
The actions defined in a cost-per-action agreement relate directly to
some type of conversion, with sales and registrations
cost-per-action (CPA)
Definition
Online advertising payment model in which payment is based solely on
qualifying actions such as sales or registrations.
Information
The actions defined in a cost-per-action agreement relate directly to
some type of conversion, with sales and registrations
