Hello, everyone!

A quick update on the auction of one full year of front-page, top-
position banner advertising on Rational Review (original terms 
below my signature for your reference):

As of this writing (approximately 10 p.m. CDT, December 13) I have 
received one bid on the ad, in the amount of 10 grams of gold (that 
being the reserve price).

I guess there are two ways of looking at this ... either that bidder 
stands to get a heck of a deal because others are timid, or the ad 
isn't worth even ten grams of gold and he's the only one to make a 
bad business decision. Obviously, I lean toward the former theory.

Side note: I mentioned that I would announce the highest bid some 
time on the 13th, 14th and 15th, but not announce who had placed 
that bid. Looking back, I'm not sure that was wise -- after all, I 
could just make up a bid and there would be no way for anyone to 
call me on it. So, on any further bids, I _will_ announce the top 
bidder's identity _if_ I have that bidder's permission to do so. If not, 
I won't.

As I mentioned, details below my sig.

Regards,
Tom Knapp
Publisher
Rational Review

With bids closing at midnight on the night of 
December 15th, I am accepting bids (to be paid in e-gold) for an ad 
to run at the top of Rational Review's front page for one full year -- 
January 1-December 31, 2003 inclusive. 

Terms:

The reserve price is 10 grams of e-gold; the winner will be notified 
by email on December 15th, and payment must be received prior to 
the ad beginning to run. 

Advertiser will provide the ad graphic and the URL to which the ad 
links; the ad is to be 468*60 pixels and of a file size no larger than 
10K. The advertiser may submit up to one new banner and/or URL 
per month, and I may take up to three days from receipt to make 
the change.

I reserve the right to reject any bid from an advertiser that I do not 
believe meets the credibility standards of Rational Review -- in 
other words, market makers and legitimate merchants are 
welcome, but no HYIPs or scams, please.

Bids may be sent to [EMAIL PROTECTED] I will post, on this 
list, some time on the 13th, 14th and 15th, the amount of the 
current top bid, although not the identity of the bidder making it 
unless I have that bidder's permission to do so.

Some details to help inform your bid:

The site is located at www.rationalreview.com. The placement of 
the ad will match that currently occupied by a "LifeSharers" banner 
(that may be replaced by a Libertarians for Life banner between 
now and the 15th).

Rational Review appears to have about 6,000 unique users per 
month at this time, having ramped up from 1,500 or so at January's 
launch. I expect that "circulation" to continue to rise, and will do 
everything in my power to cause it to do so. RIght now, the front 
page appears to be getting between 2,000 and 2,500 "hits" per 
month.

Note: I say "appears" because the stat engine that comes with my 
hosting isn't the best in the world. I intend to upgrade it in the near 
future. It only goes back seven days transparently and 15 days 
overall, which means that I have to do a lot of manual figuring. For 
what it's worth, the site has averaged 248 views per day, from 142 
unique users per day, for the last 7 days (including the incomplete 
current day). That would normalize to 7,440 views per month from  
4,260 unique users -- but this period is a "slow" one for the month . 
Views/users are much higher at the beginning and middle of the 
month when new content tends to be posted. This month also 
appears to be running a bit "slower" than the last two months -- but 
new content will be going up later in the month, and I expect an 
attendant surge in traffic.

Rational Review's audience is a tightly focused demographic: 
libertarian readers. That demographic, of course, tends to be 
friendlier to digital currencies than some others. We also accept e-
gold for donations and product payments, an activity that will be 
expanding and that we expect to result in a larger proportion of 
interested readers visiting the site.

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