http://link.springer.com/article/10.1007%2Fs10531-014-0640-7

Biodiversity and Conservation
February 2014

Public interest in the environment is falling: a response to Ficetola (2013)

Malcolm L. McCallum,
Gwendolynn W. Bury

Abstract

McCallum and Bury (Biodiv Conserv 22:1355-1367, 2013) used internet
search analysis to reveal the public's falling interest in the
environment. Ficetola (Biodiv Conserv 81.1:117-142, 2013) challenged
these findings. He argued that "even though the proportion of queries
went down, the absolute number went up", interest may be growing, and
the apparent changes in interest were artifacts of expanded use of the
internet. We demonstrate why the proportion of the public, not the
numbers of individuals drives policy, discuss the implications of
proportional shares of interest for environmental policy, and address
the concerns discussed by Ficetola (2013). Considering the growing
evidence of fading public interest in the environment, and the
devastating repercussions that this could have; it is clear that we
must rapidly develop strategies to counter this alarming trend.

Contact me if you don't have access to this, our original paper, or
the rebuttal for that matter. :)



Malcolm L. McCallum
Department of Environmental Studies
University of Illinois at Springfield

Managing Editor,
Herpetological Conservation and Biology

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