There is some fascinating thought work being done by Prahalad and
Krishnan and reported on in the May 12, 2008 issue of InformationWeek.
The link below is not exactly what struck me in stuff on p56 of that
issue but it comes close.

http://www.newageofinnovation.com/blog/archives/2008/05/the_nuances_of.html

The thing I find interesting is that these fellows are describing EMC2
and our belief in open source.  They use the notion of C2B2C (Customer
to Business to Customer) to describe how customers participate in the
process of building a product that is unique to them.

Rayh



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