https://bdaily.co.uk/entrepreneurship/29-01-2016/north-east-e-commerce-entrepreneur-launches-cable-selling-startup/
North East e-commerce entrepreneur launches cable selling startup
29 JAN 2016  Jamie Hardesty

[image  
https://bdaily.s3.amazonaws.com/images/large/9539d21b9d70a490aaf423e35f357f8795eba072.jpg
Darren Pegram, Managing Director of new business 4EV, pictured with one of
the electric vehicle charging cables he sells through his website
]

Durham man Darren Pegram has launched a startup ecommerce venture, selling
cables for electric vehicles after spotting a gap in the market.

Launched last September, 4EV has already shipped cables to customers across
the UK and Europe, with plans in place to set up sites in Holland, India,
China and the USA.

The business began after founder and electric car owner Darren discovered
there were very few places he could buy additional cables to charge his BMW
i3 at a competitive price, so decided to begin importing cables himself and
selling them online.

Starting a company isn’t anything new for 36-year-old Darren, who launched
his first business while still at university. At a time when ecommerce was
still a relatively new concept, Darren set up an online ink cartridge
business  in 1999

Darren said: “I had always planned on leaving university and finding a good
graduate job with a national company, but I found I enjoyed running my own
business and by the time I finished studying it had reached a size where I
could earn more from that than working for someone else.“

Darren, who now lives in Darlington, continued: “I’ve tried a variety of
online businesses over the years including selling tyres and setting up a
community-based social network site. Some have been more successful than
others but I’ve learned something from each one and I feel 4EV could be a
great success story.

“My background isn’t in electric vehicles but in some ways I think that is
an advantage – I’m just an ordinary person who saw a gap in the market and a
chance to use my skills to plug that gap. My customers are just like me –
electric vehicle owners looking for a high quality product but without
paying over the odds.

“The beauty of e-commerce is you’re not tied down by geography – I can reach
customers all over the world and eventually, that is my aim.“

And with an expected turnover of around £150k in its first year, it seems
Darren’s ambitious plans may not be far from reach.

He said: “There is a developing trend for electric vehicles and I wanted to
be part of that. My aim is for 4EV to be the number one alternative to
manufacturer made electric vehicle cables and I definitely think that is
achievable.“

Family support has always been important for Darren, his parents helped him
get his first business up and running by posting out orders from their home
in North Yorkshire.

Moreover, Darren’s wife Nichola now provides HR support for his businesses
and his sister works in the customer services and warehouse management side.

It seems he may have even passed his entrepreneurial spirit onto his eldest
daughter Mia. “She has recently started selling old toys on eBay so I think
she’s going to be a chip off the old block,“ said Darren.
[© 2016 Bdaily]
...
http://www.4ev.eu
4EV
...
[video
https://youtu.be/OrDfiC90NW8
4EV Electric Car Charging Cable
4EV  Aug 20, 2015
We show our FAST 32A EV Type 2 to Type 2 charging cable in action...
charging the stylish BMW i3 Electric Car! Available to buy in the UK here:
http://www.ebay.co.uk/itm/EV-Charging-Cable-Mennekes-Type-2-to-Type-2-Electric-Car-Charge-Cable-5m-/262011094339?
]




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