This is an old story I've only just come across - but a fun prank, pulled by 
GameStation, a UK online gaming store. 

 It resulted in the voluntary surrender of 7,500 souls.  The soul-snatching was 
made possible through an "immortal soul clause" buried in the site's terms and 
conditions. The clause, as published by GameStation, reads:  
 By placing an order via this web site on the first day of the fourth month of 
the year 2010 Anno Domini, you agree to grant us a non-transferable option to 
claim, for now and for ever more, your immortal soul. Should we wish to 
exercise this option, you agree to surrender your immortal soul, and any claim 
you may have on it, within 5 (five) working days of receiving written 
notification from gamestation.co.uk or one of its duly authorized minions.
 http://tinyurl.com/cz2uuej http://tinyurl.com/cz2uuej

 

 

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