This is an old story I've only just come across - but a fun prank, pulled by GameStation, a UK online gaming store.
It resulted in the voluntary surrender of 7,500 souls. The soul-snatching was made possible through an "immortal soul clause" buried in the site's terms and conditions. The clause, as published by GameStation, reads: By placing an order via this web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant us a non-transferable option to claim, for now and for ever more, your immortal soul. Should we wish to exercise this option, you agree to surrender your immortal soul, and any claim you may have on it, within 5 (five) working days of receiving written notification from gamestation.co.uk or one of its duly authorized minions. http://tinyurl.com/cz2uuej http://tinyurl.com/cz2uuej