Walking this morning along a picturesque lake in Holland,
I found myself remembering similar walks along a similar
lake in Pound Ridge, NY. I lived on this lake for a couple
of years, in the guest house of a $million+ house. There
were, in fact, only five such houses around the lake, all
of them worth well over a million bucks each.

What I found myself remembering was walking along that 
lake with one of my neighbors, a multi-millionaire. One
day I asked -- possibly insensitively, as is my wont --
how he *made* these millions of dollars. He laughed, 
not the least bit offended, and then said, "Economic
psychology." 

Then he explained. He had made most of his money in the
stock market. But he had never made a penny by investing
in stocks, expecting them to go up in price. Instead, he
had noticed that he had a kind of "disasterdar" or, as 
he put it "a brain that had a kind of built-in chaos 
theory math engine" that allowed him to see when a stock
was about to undergo a drastic downturn, with its stock
price dropping drastically. He made his money by "short
selling" these stocks.

Naturally, being...uh...not rich myself, I asked him how
he figured this out. He said that it was simple: "I make
my money from investors' egos, and the reluctance of 
those egos to admit they've made a mistake. Something
happens and is reported in the papers about a certain
stock, and that something seems likely to undermine the
investors' confidence in that stock. But then a funny 
thing happens. They don't sell immediately, the way you'd 
expect. Instead, they *hold on* to their stock, hoping 
that it will go up or remain at the same price instead 
of tanking. What I'm good at is figuring out how *long* 
it will take these investors to realize that their 
investment is a bad one and sell it off."

I really liked this, because it provides an interesting
metaphor for examining the same phenomenon in spiritual
groups, and people's ego-investment in a particular 
teacher or organization. Something hits the papers (or
the Internet or movie theaters) that most people would 
think would undermine the confidence that these people 
have "invested" in that teacher, or that organization, 
and bystanders who *haven't* invested in them to that 
degree would expect them to start to bail out, to 
distance themselves from something that appears to be 
on a slippery slide in a downwards direction.

But interestingly that doesn't happen, and I think it's
because of the same thing my neighbor made his millions
noticing -- their *egos* are totally involved in never
admitting that they could possibly have been wrong, or
have made a bad choice, or that things they thought were 
somehow eternal and unshakable were, in fact, starting 
to shake their foundations. These egos simply cannot
*admit* that the teacher or organization they believed
in and invested in for so long could possibly "take a 
market downturn" and go bust. So they cling to their
fantasies for as long as possible, refusing to notice
what most others around them noticed long ago.

Take the TMO. Analyze it economically. Its main product
is by most economic standards now unsellable. The TMO
no longer announces figures for "the number of people
starting TM each month," and we all know why. That figure
would be in the low two-figure range, if that. They *can't*
sell TM to individual people any more. The only way that
they *can* sell it is by using the DLF to persuade other 
people to pay for it for "disadvantaged" people, as a 
kind of charity gesture. They market what TM can do for
"kids at risk," or veterans suffering from PTSD, or 
some other heart-tugger "at risk" group. And, other
than selling off distress properties they own, these
"charity gestures" are essentially their *only* income. 
A Wall Street banker or trader, looking at this economic 
model, would not expect such an organization or company 
to last more than a couple of years. 

But the TBs don't see this. They see the TMO lasting for
as close to eternity as they can imagine. They literally
*can't let go* of their investment in it. 

And many of them *know* intuitively that this is stupid. 
That, in my opinion, is why so many of these TBs trying 
to cling to the TMO are so ANGRY. On some level, they 
are *aware* that their continued support of and defense 
of an organization that is clearly on its way out is...
uh...embarrassing. It makes them look like fools. But
they continue *to* look like fools because that is
better in their minds than admitting to *themselves*
that they really were fools.

Spokesliars like Bobby Roth continue to cheerlead for
the dying org, trying to come across as "authoritative"
because of their age, hoping that will get doubters or
critics to STFU. And they expect this and hope this
because that's what THEY did when an aging "authority"
gave THEM glib pat answers and expected THEM to STFU.
They were good little devotees, and STFU. As Curtis
pointed out so hilariously, does anyone here believe
that the MUM students Bobby was trying to be "author-
itative" with really considered him an authority? 
Does anyone think that his attempts to assuage their
doubts and get them to STFU really *worked*? I don't.

"Economic psychology" predicts all of this. And the
sad part is that when the last groups of TBs finally
realize that their investment was a bad one and bail
out, many of them are going to be very, very ANGRY
as they go. They're going to think that they're 
ANGRY at the "Rajas," or at Bevan, or at Maharishi
talking up celibacy but walking up chasing tail, but
they're really going to be ANGRY at *themselves*,
for not being able to react to a "confidence down-
turn" sooner. 

I'm not like my neighbor in Pound Ridge; I can't 
predict when this is going to happen, only that it's 
going to happen. Which is a pity in a way, because
if the TMO's stock were traded publicly, there is a 
shitload of money to be made in short-selling it.



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