Unlike Al Gore who, with wide-eyed hypocricy, sees nothing wrong with touting 
AGW while making over $100 million from green companies, Fox News raps Glen 
Beck for possible conflict of interest:

Thar's gold in them shills! Fox raps Glenn Beck's endorsement deal
Jeff Bercovici
Dec 7th 2009 at 7:45PMText SizeAAAFiled under: People, Media
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Glenn Beck's dual embrace of gold -- as an investment vehicle for his listeners 
and a personal moneymaking opportunity for himself -- has drawn boos from 
various journalism watchdogs. And now it looks like the talk-show host's close 
relationship with one purveyor of gold coins has gotten him in a bit of trouble 
with his employer Fox News.

Beck is prominently featured on the website of Goldline International, a vendor 
of "gold, silver, and platinum coins and bars as well as rare and collectible 
numismatic coins." According to the site, Beck is a "paid spokesman" for the 
company. "This is a top notch organization," a thumbnail photo of Beck's head 
declares. 

Beck regularly does "live reads," or live commercials, for Goldline on his 
syndicated radio show, and has even interviewed Mark Albarian, Goldline's 
president and CEO, twice on the show, most recently on Nov. 12, 2009. 

Critics including Media Matters say it's a major conflict of interest for Beck, 
who has often advised the viewers of his Fox News program to buy gold to 
protect themselves against the collapse of the dollar -- and of Western 
civilization -- without informing them of his Goldline deal. 

Like other news organizations, Fox News prohibits its on-air personalities from 
making paid product endorsements. But it makes an exception for its 
commentators who are also radio hosts, who are allowed to perform live reads, 
says Joel Cheatwood, senior vice president for development. 

"When we hired Glenn at Fox News, we hired him with the understanding that he 
had a well-established, burgeoning radio business, and we had to be accepting 
of certain elements of that," Cheatwood tells DailyFinance, noting that Beck's 
relationship with Goldline dates back to his time at HLN, CNN's sister network. 

The same understanding applies to Don Imus, who recently started simulcasting 
his radio show on Fox Business Network. (An MSNBC spokesman says his network 
has a similar policy in place, while a spokeswoman for CNN said only, "CNN/US 
anchors and correspondents are prohibited from participating in any paid 
endorsements of products and services.")

But the exemption is meant only to apply to live reads, not to the kind of 
broader spokesmanship Beck, to all appearances, provides Goldline. In 
particular, Beck's ubiquity on the Goldline website is not in keeping with 
Fox's rules. A Fox spokeswoman said the network's legal department is taking up 
the matter with Beck's agent, George Hiltzik.

Even so, it could be argued that taking money from a gold vendor in any form 
creates a conflict of interest that calls into question Beck's objectivity on 
stories touching on gold's investment value. I asked Cheatwood whether Beck is 
capable of covering the issue in an impartial way. 

"I think the beauty is he doesn't operate in a vacuum with the show," he said. 
"He's got a staff. I'm involved with the show daily. The rundowns of the show 
are circulated through Bill Shine," the network's senior vice president of 
programming. "It's a cooperative effort."

"If gold declines and the dollar goes up," Cheatwood added, "I absolutely 
guarantee the reporting will be that on the show."

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