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MAY 22, 2009 • ISSUE 36
 <http://www.mum.edu> University Website
 

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The campus greenhouse provides some of the organic vegetables
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Diners line up for the all-organic vegetarian offerings
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Students dining in the Annapurna Dining Commons
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Diners at the Vishwa Shanti Café also run by Aladdin
MUM’s 100% Organic Food Service Inspires Industry Change
The MUM food service, which has been under the management of Aladdin Food
Management Services since last summer, was featured earlier this year in
<http://food-management.com/segments/colleges/whole_earth_campus_0109/> Food
Management Magazine. The article recognized that no other university can
match MUM’s commitment to organic vegetarian dining.
Student favorites include Pizza, Mexican dishes and the salad bar. Students
said that “the food tastes better than before and there is more variety,”
and that “it’s healthy and makes me feel good.” One student said, “One of
the reasons why I came here is because I wanted a vegetarian environment.”
According to University Vice-President Craig Pearson, Aladdin has been so
inspired by what they have done at MUM with organic vegetarian food that
they decided to make this their market niche.
Mr. Pearson said that Michael Bailey, who is CEO of The Trusthouse Services
Group that owns Aladdin, and who is very prominent in the food service
industry worldwide, made this decision after visiting campus last fall.
Aladdin is leveraging its experience with MUM to extend organic offerings at
its other accounts. A pilot project launched in January introduced an
organic component to salad bars and organic entree choices to a small number
of the company’s other university and private school accounts.
Jim McKee, an Aladdin vice president, said that the pilot project rolled out
with great success and that the students, faculty, and staff are excited to
have this offering in a board meal program. “This modified program is
probably two years ahead of the industry. I still maintain that MUM's 100
percent organic is 10 years ahead of where the rest of the world needs to
be. It is the right thing to do, and I’m glad to be a part of it.”
Aladdin plans to roll out its modified program to its other accounts across
the U.S. in the fall. 
 

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