"Truck driving is one of the least gender-integrated professions around, since 
in the environment of evolutionary adaptiveness men needed to use large 
diesel-powered vehicles to haul the corpses of their slain prey while women 
gathered nuts and took care of children. Nevertheless, the good people at 
Mitsubishi Fuso (which despite the name is currently a division of the German 
company Daimler, which makes Mercedes Benz, and not a division of Mitsubishi) 
think they can make a new generation of trucks designed to appeal to a new 
generation of lady truck drivers...."
 

 Read more:
 

 
http://www.slate.com/blogs/moneybox/2013/11/25/mitsubishi_fuso_canna_a_pink_truck_for_lady_truck_drivers.html
 
http://www.slate.com/blogs/moneybox/2013/11/25/mitsubishi_fuso_canna_a_pink_truck_for_lady_truck_drivers.html

 

 

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