"Truck driving is one of the least gender-integrated professions around, since in the environment of evolutionary adaptiveness men needed to use large diesel-powered vehicles to haul the corpses of their slain prey while women gathered nuts and took care of children. Nevertheless, the good people at Mitsubishi Fuso (which despite the name is currently a division of the German company Daimler, which makes Mercedes Benz, and not a division of Mitsubishi) think they can make a new generation of trucks designed to appeal to a new generation of lady truck drivers...."
Read more: http://www.slate.com/blogs/moneybox/2013/11/25/mitsubishi_fuso_canna_a_pink_truck_for_lady_truck_drivers.html http://www.slate.com/blogs/moneybox/2013/11/25/mitsubishi_fuso_canna_a_pink_truck_for_lady_truck_drivers.html