*Bollywood boys shake their booty
*11 Sep 2007, 0000 hrs IST,MADHU DAIHTOTA ,TNN
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EYE CANDY: Dino Morea
The King Khan is now going a step further and baring his six-pack abs in a
special item song in his forthcoming film Om Shanti Om. Sure seems like a
new trend in Bollywood.
Watch out Rakhi Sawant, Mallika Sherawat and Shilpa Shetty — you'll soon
have tough competition. Hot bod Dino Morea has just been signed for an item
song in a forthcoming film, while Shah Rukh has already proved to be a
sizzler in Kaal .
The King Khan is now going a step further and baring his six-pack abs in a
special item song in his forthcoming film Om Shanti Om. Sure seems like a
new trend in Bollywood.
"It's a unique phenomenon, which is why it has become popular with the
audience," says actor-filmmaker Sajid Khan. He adds, "Besides, the audience
had never associated men with item songs because they've always been about
girls in glam clothes and exposure.
So today when you see heroes making a special appearance in a film, it's a
welcome change," he adds. Sajid recently had SRK making a special appearance
in a song sequence in Heyy Babyy along with Akshay Kumar and Ritiesh
Deshmukh; the song, Mast Kalandhar, became a huge hit. "I'd like to believe
that SRK's presence made a difference to my film," he says.
Director Anurag Basu says the trend of using item boys will become a bigger
phenomenon because it has worked well in the past. "When the promos of Shah
Rukh dancing with Aishwarya in Shakti were played on TV, they became a rage
and people watched the film only for that song,says Anurag.
He adds that the mindset of the audience is changing and they're open to new
ideas. "There's a big female audience out there too. So why do we rope in a
Rakhi or Mallika only to please the male population? In that sense, I'm
happy about heroes being cast as item boys," says the director.
"It would be really interesting to have item boys. I cashed in on the trend
long ago by casting Sudeep in the song Sutha Mutha in Tuntaata and Darshan
in Mona Lisa," says Indrajit Lankesh. "Why should boys have all the fun?
It's only they who get to drool over the girls all the time. I think the
girls need to hoot and whistle too," says Indrajit.
The filmmaker also lists some criteria for a good item boy. "He has to be a
popular face and also have good dancing skills." And who would he pick? "In
Kannada, Puneet Rajkumar because he's an amazing dancer and in Hindi it
would be SRK or Hrithik Roshan," he says.
Ask Prajwal Devraj if he'll ever accept an item number and he says, "Of
course I would. I love dancing. And like all other men who've made an
impression with their songs, I'd be more than happy if I could steal the
show with just a song." And would he ever bare all like SRK in OSO? "No way,
I'm not comfy with exposure," says Prajwal.
--
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