Look Ma, no pants!
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Nudity is the newest nadir in the reality television world, with
participants happily willing to drop it all


The stage is set, the rock band is ready, a bespectacled middle-aged man
wielding a paintbrush is waiting at an easel and the audience of roughly
3,000 Brazilian men and women is clamouring with impatience. Finally, Mohit
Saggar, a 20-year-old MTV Roadies contestant from Ludhiana, emerges from the
wings. He seems different today, no smug stares or cocky one-liners. He
looks around vacantly, closes his eyes and pulls the string of his white
bathrobe. The audience erupts with hoots, laughter and applause as cameras
frantically zoom in and out. And for ten long minutes, the artist renders a
sketchy version of Saggar’s vital statistics.
   Nudity is the newest nadir in the reality television world. Your manhood
is now the measure of how far you are willing to go on a reality show.
Beeped out words and lip locks are passé. The new TRP-ensuring mantra is to
go below the belt, literally. Pixelated vital organs, Brazilian waxing,
spanking and licking chilli sauce off skimpily-clad women — all are part of
the territory.
   “Izzat koi certificate nahi, jo mathe pe laga do,” says Saggar on the
show. “My mind was going blank that time. But I said, ‘to hell with it,
let’s go through with this’.”
   And he did. Like several other reality show contestants who will do
whatever it takes to shock and stay in the game. If Saggar and his
co-contestant Suchit Vikram Singh from Haryana went through with the full
monty for national television, Rishi Oberoi from Chandigarh stripped and
pole danced to impress his blind date’s mother on Channel V’s Date My Folks.
Oberoi, the self-proclaimed “playboy of Chandigarh”, invited a shaken Aunty
Kaur to his bedroom, complete with dim lighting and rose petals strewn on
the bed. He gifted her an ‘innocent’ hamper with handcuffs, an animal print
thong, a leash, chocolate body paint and other aphrodisiacal trivia. “Yeh
sab theek nahi laga, beta” mumbled poor Aunty Kaur, as Oberoi whipped out
his shirt, hung a feathery pink boa around his neck, splattered chocolate
sauce and started moving to ‘Zara Zara Touch Me’.
   Other reality shows that indeed got touchy include one in which male
contestants were caught with their pants down and getting a “Brazlian wax”
for every answer their partner got wrong and a twisted word builder episode
on Roadies. On the last show, semi-naked women, wearing only bikini tops,
are smothered in chillies. Female contestants are expected to lick the
chilli paste off and find alphabets while a male contestant has to perform
the same task on a man whose body hides vowels under chilli paste.
   “Reality TV is not only getting bolder but it is also getting more real,”
says VJ Andy, who hosts Channel V’s Dare to Date and Date My Folks. “The
immunity that the audience has for all the craziness that goes on is great.
The bolder you get, the more the audience wants.”
   Though, on the one hand, the boldness is helping shatter stereotypes of
India being a nation of cowherds and farmers, Andy says the Indian in him
feels a bit disillusioned with situations like the bedroom pole dancing
episode. “In fact, I asked the contestant if he was sure he wanted to go
ahead,” recalls Andy, likening the content of reality shows today to that of
the terror attacks. “Some images were just shocking.”
   According to Keith Alphonso, business head of UTV Bindass that airs
Emotional Atyaachar, the channel would prefer that the show be either loved
or hated strongly rather than be ignored. “The language you hear in a coffee
shop nowadays is more shocking than what you hear on a reality shows.
However, had we done this ten years ago, we don't know if we would've been
received well,” he says.
   We’re still not sure how well it’s being received. “It was embarrassing
to be caught watching this,” says Nitya Chaudhary, a twenty-something
college student. “I still can’t believe these men went naked on TV. I had to
change the channel because my grandparents were in the same room,” she adds.

   Prem Kamath, executive vice president of Channel V, says the idea is not
to consciously create shock value but to merely create variations in show
formats.
“Even on shows like Axe aur Ex (where pranks are conducted on ex
boyfriends/girlfriends), the channel needs a signed affidavit from both
parties. The tone of the shows is in jest and roughly 25% of what we shoot
isn’t aired because permission from the person who the prank has been played
doesn’t come through,” he says .
   Channel V, adds Kamath, strictly follows guidelines laid out by the
Information and Broadcasting ministry on offensive or objectionable content
and has an internal standards and practice department which filters every
show before it goes on air. “We have a responsibility towards our viewer and
while being wacky is okay, there are some things we will never do as a
channel.”
   Former contestant of reality show MTV Splitsvilla Siddharth Bhardwaj is
tired of “the holier than thou attitude everywhere”. He says he would have
happily gone through with a full monty, too, if he were asked to. “It’s
about being comfortable with your sexuality. And honestly, the things that
celebrities do are way worse than getting naked,” he says, adding that
reality show contracts state that tasks are a choice. “If it’s not being
forced on someone, it’s perfectly cool.” he says.
   Adman Prahlad Kakkar believes that as long as it’s funny, it’s okay. “All
the women who want to bump off the girl child will realise how stupid men
are,” he guffaws.
   But sociologist Shiv Visvanathan says that reality shows are based on a
kind of primitive idea of what a market is — extremely ruthless, competitive
and anchored on obscenity. “Nudity has its contexts. But here, this is a
voyeuristic idea of reality and there is nothing real about it,” he says.
   Keith Alphonso assures otherwise. “Reality television is a focused genre
that thrives on putting ordinary people in extraordinary situations. The
audiences have a need to vicariously be entertained by these real people so
the genre is proliferating at an unheard of pace.”
   Nudity is perhaps the last desperate measure to resurrect a genre that
seems practically on the verge of death. There’s no double entendre there.

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