Dear GKD Members,

This is in response to Graham Knight's suggestion of using the radio as
an effective medium of IT transfer to the lesser privileged. We (The
Footprint) are presently working with a captive IT services unit of one
the biggest electronic goods manufacturers in the world. I have been
pleasantly surprised to see the enthusiasm with which a great number of
employees and leadership of the company identified with the need to take
a simple radio to the rural communities of India. In a very innovative
program run in the company, the radio and other such electronic goods
are taken to the rural communities as technology used for development.

Therefore you have the simple radio which is rid of its batteries and
works on mechanical power - the crank mechanism. The success of the
radio is now being replicated and tested with other products. Now this
is an example of a conventional IT services unit - of an electronics
leader - taking IT and their core competency for the development of the
lesser privileged communities.

The demand in this case has also been growing, and we are experiencing
much the same concerns that Graham has expressed here. What adds to this
is that the news of success has travelled and other communities want to
replicate the model. Therefore one possible solution is a distribution
channel and/or a franchising option down the line that will create
employment and build resources for the community and at the same time
further the reach of this project!!

Any other ideas?

Regards,

Kiran Menon
Founder & Chief Executive

The Footprint
302, Crescent Classic
105, Wheeler Road
Cooke Town
Bangalore - 560 005

+91 98860 34072
Web - www.thefootprintonline.com 
Blog - http://sustainability.blog.com 



On Wednesday, November 24, 2004, Graham Knight wrote:

> ...Most of them cannot even afford batteries for their radios let alone
> having an accessible phone line for IT. Quite important!
> 
> We have been trying to deal with the radio (does no-one count this as
> IT?) problem by supplying a means to overcome it - cost $1. It involves
> us supplying parts for the poor to assemble the product - preferably
> with them starting a business. And it works!
> 
> But every Western NGO approached has refused to help. Possible
> explanations will be offered to anyone who wants them.
> 
> However the demand from the South is now growing so rapidly that we (me
> with two unpaid volunteers overseas) are becoming concerned. How are we
> going to be able to cope if no assistance is soon forthcoming?
> 
> Has anyone got a suggestion?



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