Having feasted on Kent Anderson's anti-OA, anti-eLife and anti-PMC views, 
thanks to Richard Poynder's interview, the gold OA pack are now descending on 
Nature for having the temerity to charge a higher price for CC-BY OA than for, 
say, CC-BY-NC-ND
http://www.nature.com/press_releases/cc-licenses.html

"what’s really outrageous about this: they’re explicitly charging MORE for 
applying/allowing a CC BY license relative to the more restrictive licenses. 
Applying a license to a digital work costs nothing. By charging £100-400 more 
for CC BY they’re really taking the piss – charging more for ABSOLUTELY NO 
ADDITIONAL EFFORT on their part. Horrid. Other than greed what is the 
justification for this?"
http://rossmounce.co.uk/2012/11/07/gold-oa-pricewatch/

Apparently Nature has a brand value it is ready to exploit, and we haven't yet 
learned that it's rights we are paying for with gold OA, not OA itself.

Or perhaps we have learned that lesson, and the new game is to squash brand 
value. A PLOS representative apparently says at #berlin10sa "it's not about 
where you publish it's about who you reach". In other words, make the venue 
irrelevant?

@PLOSBiology The @wellcometrust values the merits of the article over the 
journal it is published in - Chris Bird at #berlin10sa

Another anti-OA cook had already spotted, and applauded, this strategy (see 
penultimate paragraph)
http://scholarlykitchen.sspnet.org/2012/11/06/why-did-publishers-get-so-big/

Meanwhile, the #altmetrics movement gathers steam with the idea that we can 
measure some new things even if we don't yet know what those things might mean. 
But one goal is clear: disconnect the impact calculation from the venue and 
reconnect it to the paper. Actually, it is about time that we moved on from the 
journal impact factor, but is that the simple agenda here?

I suspect this is not where Finch and its publishers, and RCUK, think they are 
heading with their vision of hybrid gold OA. That approach is going to price 
some authors out of their familiar, favourite journals; the emerging 
alternative is those journals may not be there for them at all, to be replaced 
with faceless collections like (name your publisher) OPEN.

Straws in the wind, or connected?

Steve Hitchcock
WAIS Group, Building 32
School of Electronics and Computer Science
University of Southampton, SO17 1BJ, UK
Email: sh...@ecs.soton.ac.uk
Twitter: @stevehit
Connotea: http://www.connotea.org/user/stevehit
Tel: +44 (0)23 8059 9379    Fax: +44 (0)23 8059 9379

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