Mumbai's advertising fraternity remembers Frank Simoes By Shiv Kumar, Indo-Asian News Service
Mumbai, Aug 27 (IANS) Mumbai's advertising fraternity Tuesday fondly remembered their guru Frank Simoes and mourned his passing as the end of an era. "He had a knack of turning advertisement copy for 'Liberty' underwear into an erotic poem and the Taj Mahal (hotel) into a beautiful goddess," one of Simoes' contemporaries Alyque Padamsee told a newspaper here. Simoes, who was suffering from cancer, suffered a cardiac arrest on Sunday and died at the Jaslok Hospital here. He leaves behind his wife Gita and daughter Radhika. A veteran advertising man, Simoes had quit the profession some years ago to take up writing full time. He will be remembered for his memorable advertising campaigns and his contributions to the media. Simoes set up his own agency, Frank Simoes Associates, in the late 1960s and produced memorable campaigns for clients like Reliance Industries, Taj and Raymonds. Simoes is credited with the slogan 'Only Vimal' that launched the textile range of Reliance Industries on the national stage. His idea of portraying the Taj Mahal hotel as a caring woman continues to this day. After winning a series of awards, Simoes decided to call it a day in the 1990s. Rather than sell his eponymous agency, Simoes decided to shut it down much to the consternation of other professionals. The wordsmith than began a new innings as a writer, penning two novels and a third incomplete work in addition to numerous middles, articles on cooking and travel pieces. Much of his works appeared in national newspapers and magazines. However Simoes is best known for his book, 'Glad Seasons in Goa', a work on his native Goa. Simoes exhibited his gentler side when he built a home for the aged. Simoes, who was bitten by wanderlust when he was young, worked his way to Europe on board a ship. Travels all over Europe helped him accumulate a wide range of skills: dishwasher, porter, typist, stenographer and the like. --Indo-Asian News Service =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-W-E-B---S-I-T-E-=-=-= To Subscribe/Unsubscribe from GoaNet | http://www.goacom.com/goanet =================================================================== For (un)subscribing or for help, Contact: [EMAIL PROTECTED] Dont want so many e=mails? Join GoaNet-Digest instead ! =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Help support non-commercial projects in Goa by advertizing!! * * * * Your ad here !!
