Edward Beckmann wrote: > Simplest way to do all this is to make a list of your types of 'customer' - > large corp, small corp, school etc. and use them as column headings. Then > list your features in rows of a table and tick the columns where these > features are benefits. Put a double tick where it is a killer benefit. Where > two cols have similar ticks, they will respond similarly to the same > marketing material. Where they differ, you need to send a different message. > Where a feature results in no ticks dump it.
Super, I'll make sure the tangibles are clear and focussed as intangibles are like fine dust in the wind at the moment. -- Damian -- http://interlinux.co.uk - Interlinux Services DIASER RoadMap http://bit.ly/1Vtdp5 -- This message has been scanned by MailScanner. -- Please post to: Hampshire@mailman.lug.org.uk Web Interface: https://mailman.lug.org.uk/mailman/listinfo/hampshire LUG URL: http://www.hantslug.org.uk --------------------------------------------------------------
