Given the recent discussion on early Fortran implementations and other 
historical stuff on IBMVM, you folks may want to hunt down the current issue of 
the IEEE Annals of the History of Computing (volume  35, #4). This issue 
contains a really good article on industry approaches in the early days of the 
commercial computing industry, but also contains two other articles worth 
reading: one on the early development of compilers and programming languages at 
IBM Europe location (discussing a lot of the origins of structured languages 
like PL/1 and PL/M, and the origins of the various Fortran and COBOL 
compilers), and second, a close look at the training and engagement model for 
sales people used by IBM up until very recently. The articles are not freely 
downloadable, but they're worth the effort to obtain.

The second article would be good required reading for the current IBM 
management team. It has a lot to say about what IBM used to be, and what might 
yet save them from themselves.

Article references:

Endres, Albert. "Early Language and Compiler Developments at IBM Europe: A 
Personal Retrospection", in /IEEE Annals of the History of Computing/, v.35, #4 
(Oct-Dec, 2013), pp 18-30.

Cortada, James W. "'Carrying a Bag': Memoirs of and IBM Salesman, 1974-1981", 
in /IEEE Annals of the History of Computing/, v35, #4 (Oct-Dec, 2013) , pp 
32-47.

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