El Debate completo en: http://www.nytimes.com/roomfordebate/2010/09/29/can-twitter-lead-people-to-the-streets Saludos.
________________________________ New Media's Trust Sources Updated September 30, 2010, 11:48 AM Burt Herman<http://www.burtherman.com/> is co-founder and chief executive of Storify<http://storify.com/>, a platform for telling stories with social media, and founder of Hacks/Hackers<http://hackshackers.com/>, an international organization of journalists and technologists. We all now have a megaphone to reach the entire world. For whatever cause or interest, one person alone has the ability to broadcast a message on the Internet that can potentially be heard by billions of people. The barrier to publishing is basically zero. In the Internet roar, trusted 'curators' are filtering the most relevant information for their communities. This wasn't the case in the age of mass media. Just a few years ago, the power to reach mass audiences was confined to those who had access to a printing press, radio tower or television studio. Gatekeepers like journalists and broadcast executives controlled how messages spread. Now, anyone with a mobile phone can send a message to Twitter and instantly become a global publisher. Anyone with a YouTube account has their own TV station. This democratization of media means anyone can reach out and find others who share their vision, regardless of geographic boundaries. Causes can spread at the speed of light, and "go viral" as they are shared on social networks. That means everyone is competing for attention in a media environment that now is flooded with information. The noise from all these personal megaphones has come together in one global roar, so overwhelming that we are struggling to hear the voices that matter. Many people are now trying to find ways to solve this problem. Technology companies try to sift through this information flood algorithmically. But so far, technology only gets us part of the way there, helping tame this river of information into a stream. To filter that stream, a new class of gatekeepers has arisen, people whose reputations are built on their ability to highlight relevant information to their audiences. We are still looking for the right word to call these new gatekeepers, but so far "curator" is what appears most appropriate. Rather than the mass media of before, where audiences were grouped together based on how far radio waves reached or the distance newspaper delivery trucks drove, curators find audiences with shared interests. They filter the most relevant information and add context through their commentary and insight, like the explanations on the gallery walls of an art exhibition. The most successful curators build a following based on knowing what their audiences want. And that's where things come back to where we started. At its heart, social media is about being social and building genuine connections between people. The most authentic voices are what move people to act, something that will always be the case regardless of the technology used to transmit the message. http://www.nytimes.com/roomfordebate/2010/09/29/can-twitter-lead-people-to-the-streets/new-medias-trust-sources ________________________________ José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.es<mailto:jalo...@globomedia.es> ---------------------------------------------------- Normas para el correcto uso del correo electrónico: http://www.rediris.es/mail/estilo.html ----------------------------------------------------
