Hi.
You might want to get into this article at the bottom, with the
blindfold tests.  The 99@ stores now feature Crystal Guyser
gallons in full-page ads and it's obvious that bottled water has
become consumed truly en masse.  The major water companies
not only buy up public water all over the country, but water quality
has to suffer.  This is predictably yet another ecological disaster in
the making, in scarcity and cost, aside from our already paying for
public water at pennies on the dollar.  The least we should do is
test similarly and improve quality where needed.  At best, that's
what the private companies do, and with less public accountability.
What a waste.
Ed

'Environmental Insanity' to Drink Bottled Water When It
Tastes As Good from the Tap

By Cahal Milmo

June 29, 2006, the Independent / UK

http://news.independent.co.uk/environment/article1129855.ece

Campaigners have attacked Britain's £2bn thirst for bottled
water as "environmental insanity" after a report showed that
tap water in the UK is among the safest and purest in the
world. More than two billion litres of bottled water fly off
shop shelves every year and sales are growing at nearly 9 per
cent a year - one of the highest growth areas in retail. At an
average of 95p per litre, it costs as much as petrol, while
the average cost of tap water in the UK is £1 per 1,0000
litres.

Consumption of these products now doubles every five years in
Britain and represent 16 per cent of all soft drinks sold in
the UK, with Britons on average consuming 37 litres of bottled
water a year. Worldwide it is estimated that 154 billion
litres of bottled water, generating revenues of £58bn, are now
consumed each year - an increase of 57 per cent over five
years.

Environmentalists seized on the annual figures from the
Drinking Water Inspectorate (DWI) showing that tap water met
stringent quality standards in 99.96 per cent of cases in 2005
- up 0.02 per cent on 2004.

Green groups said that the statistics served to highlight the
damaging ecological impact of bottled water. The energy cost
of producing a billion plastic bottles from by-products of
crude oil, transporting the water over hundreds or thousands
of miles and then disposing of the containers in landfill
sites or incinerators made bottled water one of Britain's most
wasteful luxuries, they said.

Vicky Hird, senior food campaigner for Friends of the Earth,
said: "People are being sold an incredibly seductive image
with bottled water - that it is the key to health and well
being. But what is not recognised is the huge cost in wasted
resources that bottled water represents compared to the very
high-quality water that is sitting in our taps at an fraction
of the price to the planet and to our wallets.''

The DWI, a publicly funded agency in charge of monitoring
water quality, said in its annual report that it was satisfied
that water companies, under fire in parts of the country for
abysmal leakage rates at a time of drought, were meeting
targets to improve water quality. The 0.04 per cent of water
that did not meet all testing criteria was still deemed safe
to drink but presented localised problems with iron, nickel
and lead levels.

Richard Ehrlich, the wine writer, said yesterday that he had
always favoured tap water over bottled water. After carrying
out a blind taste test of tap water versus Evian and Volvic,
he praised his winning glass of Thames Water as "so pure and
neutral it was almost sweet". Urging consumers to follow his
lead, he added: "Do you really think that bottled water is
purer than the tap water provided by your local water company?
Chances are that it is not. The water coming out of your
unloved kitchen tap is just as pure, if not purer."

Britain imports about 25 per cent of its bottled water, the
vast majority from France. The industry insists that the
global figure for imported water is less than 5 per cent. But
it amounts to an additional environmental burden caused by a
profligate "throwaway" society at a time of global warming,
according to campaigners.

One recent study calculated that the bottled water industry in
the UK generated annually about 33,200 tons of carbon dioxide
emissions through transport - equivalent to the annual energy
consumption of 6,000 homes. According to industry figures,
Britons consume about 1.5 billion litres of water each year
from bottles made out of polyethylene terephthalate or PET - a
plastic made out of crude oil extracts.

Despite a reduction of 30 per cent in the amount of PET that
goes into each bottle, only about 10 per cent of the bottles
are recycled. Most go to landfill, where they take 450 years
to break down.

The Earth Policy Institute, a Washington-based think-tank,
said the situation in Britain was being replicated across the
developed world with bottled water being transported across
borders to reach consumers. Janet Larsen, its director of
research, said: "Transporting water around the globe involves
burning massive quantities of fossil fuels and thus emitting
greenhouse gases and other pollutants into the atmosphere.
This contrasts starkly with tap water, which is distributed
through an energy efficient infrastructure."

While Britons drinkan average of 37 litres per person a year,
the UK lags far behind the world's most profligate bottled
water consumers. The French drink 141 litres, the Mexicans 169
litres and the Italians have the highest per capita
consumption at 184 litres.

Representatives of the industry insisted yesterday that
consumers and manufacturers were paying the extra cost of
bottled water through its elevated cost. A spokesman for the
British Soft Drinks Association said: "Bottled water is a
matter of consumer choice - it offers convenience, a choice of
taste and composition and the fact that it is unprocessed.

"There are environmental considerations. Recycling is an issue
that encompasses manufacturers, consumers and local
authorities but those factors are already included in the cost
that people are paying for bottled water."

Taking the taste test

Scott Woods 51 Psychotherapist from Islington, London

VOLVIC: Quite nice, not too sharp.

TAP: There's nothing in the taste telling me it's tap.

EVIAN: That's tap.

"In London we are one of the few cities where people actually
have to buy water when they are out. We should be putting
water dispensers everywhere, especially on the Tube."

Aride Cillia 36 Mother and housewife from Islington, London

EVIAN: That's tap water. It tastes flat and lifeless.

TAP: I think that's Volvic.

VOLVIC: Ah, that's quite similar to the last one.

"I do drink tap water at home but when I'm out I'll buy
bottled. I've no concerns about tap water health-wise. Maybe
people started using bottled water because they got the idea
it's safer but I don't think that's true in this country."

Jason Boon 35 Flower-seller from Regent's Park, London

VOLVIC: Very soft, that's the tap water.

TAP: Could be Volvic, it tastes rougher than the last one.

EVIAN: Ah, that's really smooth, that's Evian definitely.

"I buy bottled water all the time. I believe the advertising
that they have minerals and are somehow good for me. Now that
I've done this test and couldn't tell the difference, I think
I should stop buying the bottled water!"

____________________________________________

portside (the left side in nautical parlance) is a news,
discussion and debate service of the Committees of
Correspondence for Democracy and Socialism. It aims to
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***

Commentaries are sent to Sustainer Donors of Z/ZNet
To learn more, consult ZNet at http://www.zmag.org

Today's commentary:
http://www.zmag.org/sustainers/content/2006-06/26shiva.cfm

==================================

ZNet Commentary
End of Cheap Oil, The Global Energy Crisis and Climate Change June 26, 2006
By Vandana Shiva

The increase in oil prices has led to protests, which have moved to the
center stage of Indian politics, displacing the protests against
reservations in medical and engineering colleges.

Increase in oil prices translates into higher prices of all commodities. As
Hindustan Times reported oil price hike turns cereal killer (Hindustan
Times, Wednesday, June 14, 2006, p.2 table). Yet the increase in oil prices
in world markets is inevitable because the resource is dwindling and
supplies have peaked, peak oil means the end of cheap oil, and an end to
economies organized around the increasing availability of cheap oil.

Oil is a non-renewable resource. We have always known that yet the world has
been behaving as if oil is in endless supply. And we in India who have lived
in a biodiversity and biomass energy economy are rushing into oil addiction
precisely when the global oil supply is running low and prices are running
high.

The Association for the Study of Peak Oil (ASPO), an umbrella organization
of oil expects, mainly geologists who helped find oil fields are now warning
us that there are only a trillion barrels or less of oil left, and the
supply will peak within this decade. "Peak Oil", or the topping point, is
the highest amount that can ever be pumped. Beyond "peak oil", there will be
an overall decline in production and an increase in oil prices. Oil that
costs $5 per barrel to extract could become $ 100 per barrel when confidence
in supply erodes and demand increases, and there is recognition that we are
in a world of shrinking oil supplies, not growing supplies.

Why are we as a country tying our future to a resource that must shrink and
become more costly? As we build more superhighways and mega cities,
destroying the decentralized fabric of our socio-economic organization, we
need to ask how long will this last?

There is another reason to stop this frenzy of oil addiction, and that is
climate change, or more accurately, climate chaos. Climate change is caused
by fossil fuel emissions, and stabilizing carbon dioxide emissions is an
ecological imperative. This is why the Kyoto Protocol to the climate change
convention was signed. The insurance industry, which takes over $ 2 trillion
in annual premiums, and is bigger than the oil industry, is now a major
player in addressing climate change since they have to pay billions out in
insurance as cities flood, cyclones such as Katrina uproot entire
communities and heat waves kill.

The costs of climate change to the people of India are extremely high. The
1999 Orissa super cyclone and the Bombay floods of July 2006 are just two
better-known extreme events linked to a changing climate.

This winter, we had no rains during the wheat season, and heavy downpours
during the wheat harvest. Heavy rains before the monsoon in the catchments
of the Ganga and Yamuna destroyed crops so that farmers did not even have
seeds to sow. And in Sikkim, heavy rains led to land slides, which disrupted
Gangtok's water supply. I was in Sikkim during the crisis and we lived on
one bucket a day.

The fossil fuel economy is based on two illusions - one, that we can keep up
our oil addiction, and two, that substituting renewable energy with fossil
fuel has only benefits, no costs. Climate change is very high cost of an
economy based on oil. We are starting to eat oil and drink oil. Oil is at
the heart of industrial food production and processing, and long distance
food transport. The wheat, India is importing is not just bringing weeds,
pests and pesticides. It is also carrying thousands of "food miles". Imagine
a Tsunami or cyclone if our food supplies become dependent on wheat from U.S
and Australia. And imagine the cost of wheat as oil prices rise, and wheat
embodies more oil than nutrition.

We are also drinking oil, not water. When Coca Cola and Pepsi pump 1.5 to 2
million a day to fill their soft drink and water bottles, and transport them
to the remotest part of India, water embodies oil both in its extraction and
transport. It is increasingly impossible to find clean water in our wells
and springs. But Aqua Fina and Kinley has reached every village, selling
water which has become oil, packaged in a plastic bottle made from oil.

While the political parties protest against the hike in oil prices, society
also needs to start taking a long-term view of the ecological, economic and
social costs of our growing oil addition. We need to start addressing
strategic issues of real and sustainable energy security in the context of
peak oil, the end of cheap oil, and the climate chaos that the era of cheap
oil has left as an environmental burden on the planet.








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