In a message dated 8/26/2004 1:29:15 AM Eastern Standard Time, [EMAIL PROTECTED] writes:
This was partly covered when we were talking about International / National lace organisation membership appearing to dwindle because some lace makers can't or don't see the need to join large organisations due to cost etc when they can read the magazine at their lace group who join as a group. I took a class at the IOLI Convention about writing about lace for magazines, both hobby and more mainstream. Interestingly, the teacher, who publishes a magazine about Pennsylvania told me that we should be publishing things in our lace magazine that would appeal to the husbands, parents and children of the subscribers. His reasoning, which I suppose is the norm in magazine world, is that the more people to whom the magazine is passed, the more secure the subscription. Mom, he claims, is not going to fail to renew her subscription if her daughter likes to read the magazine too. Well, you could have knocked me over with a feather, because we in the lace world have the opposite approach, ie. daughter should get her own subscription. However, when you think about it, there is some truth to it. I know a trio who share a French language lace magazine. It is doubtful that any one of them would pony up the money for the subscription on her own. In this case, the French magazine has sold a subscription they wouldn't have sold if there wasn't sharing going on. Devon - To unsubscribe send email to [EMAIL PROTECTED] containing the line: unsubscribe lace [EMAIL PROTECTED] For help, write to [EMAIL PROTECTED]
