All right. Now it's still 1981, I should mention that the Xerox Star was 
announced at NCC or something -- National Computer Conference, I think in
June of '81. Some Lisa people flew out there, got a look at it. Bill
Atkinson went, I believe, and Steve Jobs went, or maybe he sent Bill and
didn't go himself, I can't remember. At this point we had a guy named Greg
Stikeleather who had joined the group, working for Ellen Nold in Lisa
Training. Some of you may know Greg, because he's more recently been an
entrepreneur, sold a couple of companies. And Ellen is sending a memo to
various people, copying Greg, on responsibility charting for user tests.
Now, that user interface council we talked about before, with the majority
vote, I don't know if they ever even had one meeting. We kind of overwhelmed
them somehow. And by this time, a few months later, we had to have a new
process. So the new process was that, based on some lecture we all went to
by some management consultant, we were going to have people with authority,
people with responsibility, people who are consulted, people who are
informed. And basically, Product Management had all the authority, since
Ellen worked for them [laughter], and Engineering and Training, which was
Ellen's group, had all the responsibility. So we did all the work, and then
Product Management would bless it and say that ... [portion missing from
tape]

Okay. February 1982. A year and a half has gone by. Engineering user tests.
This is a sample test. This is a write-up of a test. We had a standard form
to write them up in, now we're getting real formal here. Not just, you know,
run in to Steve Jobs after the test and tell him what happened. We were
writing formal reports: what the person did, how they did, I'll skip over a
little bit of this. The person had to draw an org chart, and here, not
having a graphics program myself that had printing working yet, I was doing
it in the word processor and drawing little org charts here. But they were
really doing it with a drawing program.

And by the way, the thing that won over the Product Marketing people was
when we gave them the drawing program. It was the first one to get working.
I had Mark Cutter just try to get it really reliable, and don't worry about
too many features. And then we gave all the Product Marketing people a Lisa,
some temporary operating system, and the drawing program. That's it. It was
a single-tasking operating system at that time. And they all started using
it to make foils. You can do text, you can do boxes, you know, and they all
did foils. They fell in love with the Lisa, and even started to understand
the Lisa, and gradually the complaints started dying down, and they started
trusting like maybe we knew what we were talking about. So that was a very
good political move. I always made sure Mark gave them good stable versions
of the Draw program. They'd draw a floor plan. And then at the end ... [few
words missing from tape] ... had comments to make, and you could see that
the comments were summarized, and people were basically very positive about
this program. Sometimes there were complaints, and we addressed them.

This particular test was, I guess, run by Greg Stikeleather and me. He
probably ran the test and I was in the room, or sometimes we switched off.
He made a comment, which was that I-beam, which was the cursor that you used
to select text, when the person would start typing, that little cursor was
covering what they were typing. So he suggested that we get rid of it. Well,
there was no mechanism to get rid of it. in the software, but he didn't know
that. So it was good that he was there, and suggested it. And we then
implemented that.

I pointed out that the stretch handles were a problem. Initially, what Mark
had done was he studded the outside of the object, like every fourth pixel,
with a little handle. So big objects had beads all the way around the
outside. It was like a necklace. This really confused the people, and I
suggested that we just have the four corners and the four sides, and that's
all. And that is the way it ended up.

Of course, I'm going to show you all the good comments. We had a lot of
stupid suggestions, too. And now, remember we had user test guidelines
before. Greg wrote some new ones. Here, he was trying to address this to
people who might have been used to formal user testing, and never
experienced what he was calling development testing -- things you test after
the fact, and things you test while you're still in development. So he made
some guidelines, and they were interestingly a little different from mine. A
different level. And I think I didn't bring them. Just the fact that he did.

All right, getting near the end here. May, '82. A little less than two years
since I arrived. I had just finished some tests, so Greg said we should run
some development tests, so we did, we ran development tests. I taught 30
Apple employees, over a period of several weeks, several different
applications, to see whether we were on the right track. By this time people
were accepting this as a good approach, because it was a lot better to be
informed by a user test than to just see who could talk the loudest in an
argument, or who had the most political clout.

What I found was, the way we taught it made a lot of difference. You could
take the same user interface and teach it a different way, and people would
get real confused, or understand it, or make more mistakes, or fewer
mistakes. And terminology made a difference also. So we then started a
terminology project that Ellen Nold ran, which ended up, and I have many
slides I didn't bring on that, and that ended up with the File menu, the
Edit menu, et cetera, as you know today. And the various commands that were
in them, choosing all the words for everything, that have pretty much
survived into the Mac. I'd say 95 percent of them survived into the Mac, and
most of them went into Windows also. So that was a very healthy terminology
exercise. We did a lot of testing, and a lot of debating, a lot of
linguistic analysis.

One thing that I say here, is that after all these tests, I discovered a lot
of things that could be better, but we do have to ship a product, and it's
been a long time since I've been at PARC, so okay, we'll ship a product. But
couldn't we fix these in the next release? Well, little did I know there
would only be one more release.

And then we had a process, again, where we were going to be very careful
about prioritizing all the user interface changes, and measuring their
schedule impact, and being sure they were worth it. [It] didn't have to be
zero, necessarily, but it had to be worth the schedule impact.

I think by this time people were really realizing that our only
differentiation was ease of use, and it better be really easy. And then I
went through some problems. This thing went on, by the way, for about 30
pages, so I'm just going to show you one page. Cursor changes were not
consistent, and there were cursors changing shape everywhere. The I-beam
wasn't the only one, like, no matter where you went in the window, you got a
different cursor shape, and I thought that's too many, let's simplify that.

We had double- and triple-clicks at that time, and some people -- it was the
amount of time between the clicks mattered, and you couldn't control it. So
I suggested we add a preference item, that people could control that time,
which of course is what you do today in Apple's mouse control panel. And I
also had some comments about how you teach it, and in fact, when I looked at
that whole memo, I'd say there were at least as many comments I made about
how to teach it, as to what it is.

And then, months earlier, I think it was, maybe one month earlier, Greg
Stikeleather had pointed out that the I-beam should disappear when you type.
I don't know whether I forgot, or whatever, but I suggested the same thing
again, or observed it, and I proposed we hide the cursor. And here in the
margin is something I wrote later, saying it has been implemented.

If you're wondering about the cursor changing to a clock, or an hourglass,
various other things, that was something that was actually at Xerox. Xerox
had that at PARC. The way we did it was, we would wait a certain number of
seconds, and if the operation wasn't done we would put up the hourglass.
Trouble was, by that time the operation was probably done, or some of the
applications forgot to put it up at all. So we came up with some clever
algorithm for having it come up automatically, and disappear at the right
time, and all that sort of stuff.

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