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13th Conference of the IAVS-AISV
Visual Semiotics & Agency / Sémiotique visuelle et agentivité / Semiótica
visual & agencia
September 28-30, 2023, Universidad de Bogotá Jorge Tadeo Lozano, Bogotá
(Colombia)


Call for Papers
In their seminal work, Traité du signe visuel (1992), Groupe μ asks the
fundamental question whether visuality as such is a Hjelmslevean form, that
is, whether it is pertinent to the nature of meaning conveyed. Once you
abandon the autonomy postulate of structuralism, taking into account the
psychology and phenomenology of perception, as suggested by Sonesson
already in 1989, and now more widely accepted within cognitive semiotics,
it becomes obvious that all phenomena offered to (human) perception by way
of the visual sense must share numerous properties, in spite of differing
in other respects. Whether or not this human kind of visuality also shares
properties with visually conveyed experience of other animals is a further
issue for investigation.
The domain of visual semiotics is therefore much wider than that of the
semiotics of pictures, with which it is often identified, or which is at
least the part most often practised. It goes beyond architecture, urbanism,
and the like, to comprehend all kinds of artefacts, whether the result of
artisanal practice or contemporary design, even pertaining to direct
perception itself. Indeed, large parts of the meaning we experience in
relation, if not to our own body, then certainly to that of others, is
visual, as is the meaning of clothing, food, gesture, sports events,
tourism, dance, theatre, and performance in the artistic sense. The same is
true of everything from scarecrows and dummies in the show window to
sculptures and public monuments. Many of these examples address several
different senses (apart from being polysemiotic in Zlatev’s sense (2019),
that is, involving different kinds of meaning-making), but visuality often
constitutes the Dominant in the Prague school sense of the term. But even
in cases in which visuality doesn’t predominate, more thorough
investigations than those of which we dispose at present are called for.
The question What does the visual do? has become a highly relevant one.
In exploring the wider domain of visuality, we cannot help but encountering
an issue which has recently acquired the centre stage of scholarly interest
in archaeology, cognitive science, and phenomenology: the nature of agency.
Without forgetting the pioneering work on semiotics of agency by Douglas
Niño (2015), it is no doubt in the critique of Lambros Malafouris (2013)
that agency has come to the fore as an issue within semiotics. Precisely
because it is highly reductionistic, Malafouris’s work has already started
to spur a wider semiotic account of agency. No doubt, the seminal work of
Alfred Gell and Shaun Gallagher has taught us that agency is a complex,
multi-layered notion. With reference to the authors quoted, it may be
better to formulate the issue of agency at the general level of visuality
than at that of pictures. This is not to deny that this question also has
urgency with respect to pictures. It was as a reaction to the idea of
Jean-Marie Schaeffer (1987), according to whom photography can be produced
by purely causal means, without any intervention of purpose, that Sonesson
(1988; 2015) developed the idea of remote intentions. But the issue of
agency becomes ever more convoluted with the prevalence of
computer-engineered pictures, starting with software packages and pre-sets
and ending up with image-producing algorithms, for instance, on the
internet, video games, film, streaming platforms, etc.
Outside of semiotics, recent discussions on the role of the agency in the
generation of meaning show a panorama of continuous developments, but
without evident trends of convergence. For instance, in the introduction to
their Handbook of Phenomenology of Agency, Erhard & Keiling (2020) list,
among others, topics such as the metaphysics of agency, rationality,
voluntary and involuntary action, the phenomenology of agency, the
phenomenology of freedom, and embodied agency. Thus, agency has an
ontological meaning (the ability to do), with aesthetic (doing with
aesthetic effects), epistemic (doing with the effect of knowing) and
ethical-political consequences (doing with the effect of intervening). But,
at the same time, it can be inquired what the relation between these topics
and visual meaning-making is. What is, for example, the relation between
pictures and embodied agency? What is the relationship between agency and
visual media reception? (cf. Susanne Eicher, 2014). Is there anything which
is characteristic about the phenomenology of visual pictorial perception?
Or in the other direction, what is the impact of visual images on the
agency and the sense of the agency? What is the relation between visual
persuasion and agency control? What is the reach and scope of pictures in
power and politics (the relation of agencies on agencies)?
We invite those researchers focused on visual semiotics to participate, as
well as those versed in socio-semiotics, or in philosophy, psychology,
social sciences, and cognitive action, who are interested in sharing their
research, discoveries, and findings pertaining to the relationship between
agency (in its broadest sense) and visual semiotics. Although we welcome
contributions about the semiotics of pictures as always, we would like to
see a new emphasis on other kinds of visual semiosis, and on agency in all
the senses of the term, applied not only to the act of creating visual
artefacts but also to its interpretation.
The following list includes some key (although not all) themes of relevance
to the conference:
— The pertinent features of visuality (in human and other perception)
— The part plaid by visuality in polysemiosis
— Visuality and/or agency in architecture and urbanism
— Enhanced agency and visual semiosis
— Remote intentions and system of relevancies
— Visual technologies and agency
— Collective agency and visual understanding
— Visual design and Agency
— Pictures of/for animal agency
— Projected agency and visual images
— Visual Branding and Agency
— Visuality, Agency, and Politics
— Visual Art & Agency
— Phenomenological layers of agency
— Agency in the interpretation of pictures
Deadline for application: February 15, 2023
Participation fee: U$50 (in addition to membership fee). The participation
fee covers lunches, book of abstract, and other conference paraphernalia.
Plenary Speakers:
José Enrique Finol
José Enrique Finol has gained a Bachelor of Arts from Universidad del
Zulia, Venezuela (1972) and a Ph.D. in Information and Communication
Sciences from EHESS (1980), with a postdoctorate in Semiotics and
Anthropology from Universidad de Indiana, USA, (1991-1993). He is the
author of numerous books, including La Corposfera. Antropo-Semiótica de las
cartografías del cuerpo (2015), which has just been published in English by
de Gruyter (2021)
Jean-Marie Klinkenberg
Jean-Marie Klinkenberg is a Belgian linguist and semiotician. Professor at
the University of Liège, Jean-Marie Klinkenberg taught language sciences
there, and especially semiotics and rhetoric, but also francophone
cultures. He developed part of his rhetorical and semiotic works within the
Groupe µ. A significant part of his work within Groupe µ as well as
separately has been devoted to the nature of images and visuality in
general, notably the Traité du signe visuel (1992). He is a former
president of the International Association of Visual Semiotics
Alexandra Mouratidou
Alexandra Mouratidou is a doctoral student in Cognitive Semiotics at Lund
University. Using a combination of phenomenological analysis and
experimental studies, she is demonstrating that what cognitive scientists
call “choice blindness” is really a case of “manipulation blindness”. In
particular since she has used the choice of pictures in the experiments,
her work poses important questions about agency in the interpretation of
pictures, both before the act of manipulation, and after it.
Göran Sonesson
Göran Sonesson is Professor Emeritus at the Division of cognitive
semiotics, Lund University and holds doctorates in general linguistics from
Lund and in semiotics from Paris. He has published numerous papers, both
theoretic and experimental, on pictorial, cultural, and cognitive
semiotics, as well as on the semiotics of communication and translation and
the evolutionary foundations of semiosis. Apart from anthologies, his
papers have appeared in journals such as Semiotica, Cognitive Semiotics,
Cognitive Development, Sign System Studies, Degrés, Signa, Signata, Sign
and Society, Frontier of Psychology, etc. His main book-length works
are Pictorial Concepts (1989), which is a critique of the critique of
iconicity, and Human Lifeworlds (2016), which is a study of cultural
evolution. His new book, The Pictorial Extensions of Mind will be published
next year by deGruyter. He was among the founders of the International
Association for Visual Semiotics, as well as the International Association
for Cognitive Semiotics.
Morten Tønnessen
Morten Tønnessen is Professor of philosophy at University of Stavanger´s
Department of social studies, and Vice-Dean of research at Faculty of
social sciences. He does research in the fields of biosemiotics, human
ecology, human-animal studies, and welfare studies. Tønnessen is Main
Editor-in-Chief of Biosemiotics, and the President of the Nordic
Association for Semiotic Studies. He has recently written on the notion of
agency.
The International Association for Visual Semiotics (IAVS-AISV) was founded
as an association under French law in 1989 in Blois. The aim of the
IAVS-AISV is to gather semioticians all over the world who are interested
in images and, in general terms, in visual signification, without
privileging any particular interpretation of semiotics and without
favouring any semiotic tradition. Since 1990, IAVS-AISV has organized 11
conferences, as well as 5 meetings in other frameworks. The conferences
took place in Blois, Bilbao, Berkeley, Sao Paulo, Siena, Quebec City,
Mexico City, and Lyon, Istanbul, Venice, Buenos Aires, Liège, and Lund.
Bureau of the IAVS-AISV:
President: Göran Sonesson,
Secretary General: Maria Guilia Dondero,
Treasurer: Everardo Reyes,
Vice-presidents:
Anne Bayaert-Geslin,
Isabel Marcos,
Elizabeth Harkot-de-la-Taille,
Rima Harfouche,
Juan Carlos Mendoza Callazos,
Tiziana Migliore,
Gunnar Sandin
Scientific committee:
Göran Sonesson,
Maria Guilia Dondero,
Everardo Reyes,
Anne Bayaert-Geslin,
Isabel Marcos,
Elizabeth Harkot-de-la-Taille,
Rima Harfouche
Juan Carlos Mendoza Callazos,
Tiziana Migliore,
Gunnar Sandin




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