Hi :) A quick google search gave me https://www.google.co.uk/search?q=marketing+brochures&client=ubuntu&hs=fnb&channel=fs&gl=uk&tbm=isch&tbo=u&source=univ&sa=X&ei=22iNUffaHomX0AXx8IC4CA&ved=0CGYQsAQ&biw=1861&bih=933&sei=7WiNUe3QHue90QXYwIHgBw
another gave http://www.google.com/search?q=marketing+brochure+sample&sa=X&tbm=isch&tbo=u&source=univ&ei=CHONUcLFNsbL0AW69YHADw&ved=0CDYQsAQ&biw=1861&bih=933&sei=lnONUe2mAaGc0wX9lIGQAw Something that stands out is that everyone else is doing it wrong. They put lots of "white space" and images. Not so much text. They seem to avoid directly describing detail of their product in words and use emotive wistful yearnings for vague nebulous desires. All completely the opposite of our brochures. There are a lot of guides on how to create brochures, for example; http://www.businesscomputingworld.co.uk/how-to-create-a-marketing-brochure-in-house/ that say crazy stuff like, this 3rd point "Compile your artwork: Pictures and illustrations are almost always the first thing readers look at in brochures." then their 5th point is "Communicate with color", 6th is "Add photos and artwork". This link has fact-sheets that again have far tooo little text and far more use of white-space and images compared to our brochure http://www.apprenticeships.org.uk/Partners/Marketing/Brochures.aspx A service offering to print brochures 'professionally' for 'you' http://www.vistaprint.co.uk/custom-brochures.aspx?&GP=5%2f10%2f2013+5%3a39%3a00+PM&GPS=2833956794&GNF=0 says "Showcase your company in full-colour splendor" Another set of brochures, again with almost no text at all and far tooo much attention on images http://www.bouncemarketing.co.uk/brochures-and-order-forms A service to help design brochures http://hn-marketing.co.uk/our-work/?client=Shire&requestType=client_select&clientRestrict=y&category=Brochures%20%26%20datasheets&categorySelectFlag=1 Nearly 2/3rds of the page is a single, clear image. 1/3rd text but even that has a lot of white space and "layout" such as colour-coding, boxes and more images. How can their business survive if they keep getting it so wrong, so opposite to ours. Similarly with fuse8 http://www.fuse8.com/our-work/miele-product-brochure-17513 http://www.fuse8.com/our-work/miele-brochure-17249 http://www.fuse8.com/our-work/milliners-wharf-mini-brochure-17302 http://www.fuse8.com/our-work/prospect-city-view-brochure-12535 http://www.fuse8.com/our-work/charles-topham-merchants-place-brochure-10938 http://www.fuse8.com/our-work/lighthouse-brochure-10951 http://www.fuse8.com/our-work/endless-corporate-brochure-12421 http://www.fuse8.com/our-work/ask-liberty-property-brochure-13194 http://www.fuse8.com/our-work/byre-developments-trinity-view-brochure-14484 http://www.fuse8.com/our-work Advice from About.Com http://marketing.about.com/od/directmarketin1/a/brochmktg.htm Their point 4 ... "Motivate your reader to look inside The first page your reader will see is the front cover. Get it wrong and you've as good as lost the sale. Don’t make the common mistake of couching your services in technical jargon. Think benefits or thought-provoking statements that motivate the reader to pick up the brochure and open it. Add a flash that tells the reader there's something inside that will interest them – an exclusive invitation, a free report, special discount or advance notice of sales. Don't be tempted to put only your company logo or product name on the front. It won't work." Another guide on how to create http://www.marketingcommunicationsblog.com/8-killer-tips-that-will-dramatically-improve-your-marketing-brochure-and-the-design-process/ Their point 6 ... "6. Refrain from trying to cram too much information in the brochure I have worked with clients who have wanted to cram everything, including the kitchen sink, inside their brochures. There has to be some clarity and focus. Remember the second point above, define your objectives? This will help considerably when determining what to place in the brochure. Allow for some white space (or blank areas) to focus the readers attention. Why this is important: Remember, the objective of any marketing collateral is to communicate and I mean, effectively. By filling in any available space with information, especially just for the sake of taking space is anti-productive to communicating your objectives." Another printing service http://www.uprinting.com/marketing-brochure-sample.html "Brochures are definitely a great way to pique an audience's interest." From; One Extra Pixel http://www.onextrapixel.com/2012/04/26/40-unique-and-beautiful-examples-of-brochure-design/ "The main purpose of a brochure is to set up a visual amalgamation for prospective clients through the use of images, text and symbols." You The Designer http://www.youthedesigner.com/2010/12/02/20-brochure-design-examples-ideas-for-your-print-projects/ http://inspirationfeed.com/inspiration/25-incredible-examples-of-brochure-and-catalog-design/ Ahah, at last a company that gets the front page nearly right http://office.microsoft.com/en-us/templates/tri-fold-business-marketing-brochure-TC006086165.aspx It's still got an image though. So why are all these people getting it so wrong? Looks like the rest of the world has a LOT to learn from us! Regards from Tom :) -- To unsubscribe e-mail to: marketing+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
