Dave
This is totally a marketing discussion, so I am sending it back to the
marketing list. Not everyone on IAEP wants to deal with this.
I completely disagree with you, but it's not that important, because there
is very little brand equity available to "dilute" anyway.
I am uninterested in
On 14 June 2016 at 12:09, Sean DALY wrote:
> >On Tue, Jun 14, 2016 at 4:56 PM, Dave Crossland wrote:
> >> On Tue, Jun 14, 2016 at 3:38 PM, Dave Crossland wrote:
> >>
> >>> A brand that is not being diluted is stale, rigid, dying.
> >>
> >> I