By NATHAN BECKER http://online.wsj.com/article/SB1000142405274870388240457551983132083819 8.html
AOL Inc. bought Web video-syndication company 5min Inc. as the Internet giant looks to make its own video content more widely available. Terms of the deal weren't disclosed. 5min, based in New York, has a library of 200,000 videos from media companies and independent video producers that it distributes to website publishers. 5Min's videos are mostly short instructional and do-it-yourself clips that are delivered with advertisements and automatically matched based on the website's content or audience. The deal is part of a push for AOL toward furthering its video offerings. The company in January bought StudioNow, a platform for online video creation and distribution, for about $36.5 million. The 5min acquisition "provides a missing piece in the AOL value chain that completes our end-to-end video offering," AOL Chief Executive Tim Armstrong said. The move comes as AOL also is reported to be in talks to buy technology blog TechCrunch, in what would be a high-profile marriage between the Web giant and one of the most influential blogs in Silicon Valley. AOL has lately increased its appetite for media business-it also recently has hired hundreds of writers to create more original news and local and entertainment content. Read more: http://online.wsj.com/article/SB1000142405274870388240457551983132083819 8.html#ixzz10q7aehsT _______________________________________________ Medianews mailing list Medianews@etskywarn.net http://lists.etskywarn.net/mailman/listinfo/medianews
