Apple Said to Seek Show-Rental Deal

By BRIAN STELTER and MIGUEL HELFT
August 24, 2010

Apple, which is widely expected to announce a revamped product for 
television sets next month, is pressing the television networks to 
rent their TV series through its iTunes service for as little as 99 
cents an episode.

The News Corporation, parent of the Fox network, and the Walt Disney 
Company, parent of ABC, are close to deals for iTunes rentals at 99 
cents each, according to network executives with knowledge of the 
discussions who spoke Tuesday on the condition of anonymity. But the 
executives emphasized that there were still sticking points in the 
negotiations.

The executives said NBC Universal, parent of the NBC network; the CBS 
Corporation, parent of CBS; and Time Warner, parent of the TNT and 
TBS cable channels, all had reservations about the proposal. But the 
companies apparently have not ruled out a rental deal at some point.

The companies uniformly declined to comment on Tuesday. The 
executives spoke on the condition of anonymity because their 
employers had not authorized them to discuss the negotiations.

...

http://www.nytimes.com/2010/08/25/technology/25apple.html

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