Bills push to make Web devices more accessible to disabled users

By Cecilia Kang
Washington Post

Monday, August 16, 2010; 12:54 PM

http://www.washingtonpost.com/wp-dyn/content/article/2010/08/16/AR2010081602756_pf.html



Blind and deaf consumers, who have fought to make home phones and 
television more accessible, say they are now being left behind on the 
Web and many mobile devices. Touch-based smartphone screens confound 
blind people who rely on buttons and raised type. Web video means little 
to the deaf without captioning.

But new legislation is in the works to put the same pressure on consumer 
electronics companies that revolutionized an earlier generation of 
technology for the vision- and hearing-impaired.

"Whether it's a Braille reader or a broadband connection, access to 
technology is not a political issue -- it's a participation issue," said 
Rep. Edward J. Markey (D-Mass.), the author of a House bill aimed at 
making the Internet more accessible to people with disabilities. "We've 
moved from Braille to broadcast, from broadband to the BlackBerry. We've 
moved from spelling letters in someone's palm to the Palm Pilot. And we 
must make all of these devices accessible."

The consumer electronics, entertainment and communications industries 
have been slow to include the disabled, some lawmakers and advocates 
say. Big companies have fought against government regulators dictating 
new technical requirements, saying the industry is better equipped to 
make its own engineering decisions.

Apple's iPhone has built-in speech software for the blind, but other 
smartphones require users to buy costly programs for the same functions. 
Some broadcasters put videos on the Internet with captions, but not all. 
That can make inaccessible everything from the political videos that are 
now common on the Web to pop culture clips that turn viral.

This past week, for instance, the "White Board Girl" clip of a 
fictitious employee quitting on a dry erase board or JetBlue flight 
attendant Steven Slater's comments fresh out of prison didn't have 
closed-captioning for the deaf or hard of hearing.

Markey's bill and one in the Senate would make mandatory some of the 
changes in technology that industry is slow to adopt on its own. It 
would allow a blind consumers to choose from a broader selection of 
cellphones with speech software that calls out phone numbers and cues 
users on how to surf the Internet. Legislation would make new television 
shows that are captioned also available online with closed-captioning. 
Remote controls would have a button that makes it easier to get closed 
captioning on television sets.

But gaps would remain. Videos made and shared by users on YouTube and 
Facebook wouldn't require captioning. Vision-impaired cellphone users 
will in many cases have to download speech software at an extra cost.

"This is simply about inclusion. You have an industry that is known for 
innovation but they don't have a cultural understanding of what 
universal design truly means," said Rosaline Crawford, a legal director 
at the National Association of the Deaf.

The Consumer Electronics Association was at first opposed to legislation 
that would create blanket requirements for cellphones, set top boxes and 
other electronics. But the trade group has come to agree on some points 
and now says a case by case analysis of how individual technologies can 
be more inclusive is a good idea. Captioning for a television on your 
wrist, for instance, would be difficult to achieve.

Generally, the association said it prefers voluntary changes by the 
manufacturers, saying legislation has the danger of being quickly 
outdated in the fast-changing Web industry. Google, for example, has 
introduced voice-to-text captions that can be used for some videos 
online. But Crawford said the application's accuracy rate is about 80 
percent.

"The marketplace is better off when innovators design technology, not 
when government officials try to change technology," said Jason Oxman, 
senior vice president at CEA. "But what we've heard is a very legitimate 
goal by Congress that we share."

Yet even everyday tools that have been taken for granted are still not 
accessible for the disabled, some say.

When Eric Bridges, 32, moved to Arlington three years ago, he installed 
cable service for broadband Internet, phone and television. He and his 
wife are blind and tech enthusiasts who do their research with computer 
software that uses speech to guide them through Web sites. When Bridges 
was in the market for a cellphone, he was torn between his Samsung Jack 
smartphone and an iPhone because he'd have to separately purchase and 
download speech software to help him use the Web browser and send e-mail.

But for their basic television service, the couple didn't notice until 
months later they were paying for a video recording service built into 
their set top box fees. They can't use the feature, which is based on 
text menus and with no cues for the blind.

"I simply can't use this. I can't read the menus, and there is no 
software to help me. So I was paying for something that was useless to 
me," he said.

That's why he has pushed for legislation that would prod companies to 
make changes more quickly.

There are an estimated 50 million vision and hearing impaired in the 
United States, said Bridges, a director of advocacy for the American 
Council of the Blind.

"If we aren't being included, we have to believe we don't represent an 
important market to them," he said.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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