[Note that this offer is limited to Quebec. Subscribers in other parts 
of Canada cannot get this deal.]

Bell offering à la carte TV in Quebec

Last Updated: Friday, February 12, 2010 | 6:20 PM ET

CBC News

http://www.cbc.ca/technology/story/2010/02/12/bell-television-quebec.html



Bell's TV customers in Quebec can subscribe to 15 channels of their 
choice for $15 a month.

Bell Canada is offering à la carte television channels in Quebec as part 
of an ever-deepening war with cable provider Vidéotron.

The company on Friday announced new options that will allow television 
customers to subscribe to individual channels, rather than bundles that 
include unwanted channels. Customers must first take a basic $25 package 
that includes standard channels such as Global, CTV, CityTV and CBC, and 
can then choose 15 channels for $15, 20 for $19 or 30 for $22. Bell is 
also offering individual channels for $2 each.

"TV just got better for subscribers in Quebec, who now have the ultimate 
control and flexibility to get the channels they want," Kevin Crull, 
Bell's president of residential services, said in a statement.

Vidéotron already offers similar à la carte options, with basic service 
and 15 extra channels starting at $37 a month.

Quebec has been one of the most competitive regions for 
telecommunications, with some of the lowest prices in the country, since 
Vidéotron began selling home phone service in 2005. Since 2006, the 
company has added more internet and TV customers than Bell and has 
captured nearly a third of the home phone market. The company will also 
put more pressure on Bell, as well as Rogers and Telus, in the next year 
after it launches a new wireless service.

Bell last week announced it was investing in a major internet 
infrastructure upgrade in Quebec that will see fibre connections rolled 
out to homes over the next three years. The upgrade will allow the 
company to offer internet speeds of up to 100 megabits, to match 
Vidéotron's capability.

According to its website, Bell is not offering à la carte channels in 
Ontario, its other main television territory. Bell spokesperson Julie 
Smithers could not say why that was.

Rogers, Bell's chief TV rival in Ontario, does offer individual channels 
on top of basic service at a typical cost of $2.79 each. Basic 
television services in Ontario from both Bell and Rogers start at around 
$35 and $30, respectively.

The Competition Bureau said the considerable difference in service 
offerings between provinces does not violate its predatory or targeted 
pricing rules. The bureau considers a deliberate undercutting of a 
competitor, or the specific targeting of a rival's customers with 
special deals, to be predatory acts.

"It's quite normal for companies to try different prices in different 
areas, so it's not really a concern for us," said Gabrielle Tasse, a 
spokesperson for the Competition Bureau. "It might even give people more 
choices and encourage competition."

The Canadian Radio-television and Telecommunications Commission has 
steadily loosened the rules regarding what channels must be offered by 
service providers for the past 10 years. The most recent loosening came 
in October 2008, when the regulator redefined package and à la carte 
obligations on cable and satellite companies.

Under current rules, television providers can sell à la carte if they 
also include all the channels sold in bundle packages. Also, 51 per cent 
or more of a customer's overall subscription must be comprised of 
Canadian channels.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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