Canadians tuning in less to traditional TV and radio, CRTC report finds
Streaming services growing while conventional media declines

CBC News <http://www.cbc.ca/news/cbc-news-online-news-staff-list-1.1294364>

Last Updated: Nov 08, 2017 1:24 PM ET

http://www.cbc.ca/news/business/crtc-media-report-1.4392937


[image: Young people are three times more likely as seniors are to sign up
for streaming video services.]

Young people are three times more likely as seniors are to sign up for
streaming video services. (Shutterstock)
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Canadians are turning more and more to internet-based media at the expense
of conventional forms of broadcasting, the CRTC said Wednesday.

In an annual report on Wednesday, the Canadian Radio-television and
Telecommunications Commission said that last year, almost half of Canadians
subscribed to some sort of online video service, such as Netflix, CraveTV
and others.

Among those between 18 and 34 years old, almost two-thirds subscribe to
such a service. Among those 65 and over, barely one in six do.

"This year's report shows how much younger Canadians are turning to digital
platforms for their audio and visual content," new CRTC chair Ian Scott
said. "That being said, traditional broadcasters are adapting to this
reality and their services continue to be attractive options for many
Canadians."

Indeed, Canadian cable, IPTV (internet-protocol TV) and satellite
television companies still had a total of 11.1 million subscribers last
year. That's a 1.1-per-cent decline from the previous year's level, but the
IPTV portion within that grew by 13.8 per cent during the year, adding more
than 300,000 new customers in the past 12 months.

All in all, more than three quarters of Canadian households subscribed to
some sort of broadcasting service last year, a penetration rate that has
inched lower for several years in a row now.

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There's a similar trend underway in terms of audio content, too, as 22 per
cent of Canadians aged 18 years or older streamed radio stations online
last year, while more than 55 per cent streamed music videos on
internet-based services, including Spotify, Apple Music and others.

While the digital space is growing quickly, Canadians are still spending a
lot of time consuming conventional media, too. Canadians watched on average
26.6 hours per week of traditional television last year, compared to 27.2
hours in 2015. Canadians aged 65 and over watched the most television at
42.8 hours per week.

On the radio side, Canadians listened to an average of 14.5 hour per week,
down from 15.6 hours per week in 2015. Canadians aged 65 and over listened
to the most radio at 18 hours per week.
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