Polaris launches ‘frat house for geeks’

By D.C. Denison
Boston Globe Staff

September 14, 2009

http://www.boston.com/business/technology/articles/2009/09/14/polaris_to_house_entrepreneurs_in_dogpatch_cambridge_space?mode=PF


Polaris Venture Partners operates from a hilltop office park in Waltham 
(sometimes called Mount Money) so pristine that it almost could have 
been created in the Second Life virtual world. The venture capital group 
has billions invested around the globe in virtual-sounding technologies 
like “cloud computing.’’

But late last week, Polaris made a splash with Boston entrepreneurs by 
launching a venture that could not be more concrete and down to earth: a 
“frat house for geeks,’’ called Dogpatch Labs Cambridge.

Polaris said it will offer “space, connectivity, coffee, and food in a 
fun, open environment,’’ all for free, to a select group of start-ups. 
The new space, in Kendall Square, follows the launch last year of 
Dogpatch Labs San Francisco, which Polaris started on that city’s 
waterfront.

At a time when the Internet and digital technologies have allowed 
start-up businesses to rely less on physical assets than ever, Polaris 
hopes they will see a return on an investment in a place with real desks 
and conference rooms.

“What we learned in San Francisco is that it’s just really important to 
have a base lodge to foster collaboration, networking, mentoring,’’ said 
Michael Hirshland, a Polaris general partner. “It helps to have a 
hang-out space.’’

Dogpatch Labs Cambridge will start by hosting 10 entrepreneurs, some 
scheduled to move in as early as this week. The tenants are under no 
obligation to work with Polaris, although the firm will have an inside 
track on projects it hosts. Hirshland said residency will be negotiated 
“loosely’’ every two to three months.

David Barrett, another Polaris general partner, said he expects the 
Cambridge space to evolve into more than just a place to work. The 
company has been gathering a corps of experienced entrepreneurs and 
technologists, called Dogpatch Fellows, who will regularly mentor and 
network with the tenants. Angus Davis, who held pivotal roles at 
Netscape, Microsoft, and the telecom start-up Tellme, has signed on as a 
Dogpatch adviser.

Hirshland and Barrett, who discussed the project on a conference call 
with fellow Polaris general partner Alan Crane, emphasized they are also 
expecting Dogpatch to reap benefits for their venture firm.

“When you think about what we do every day, it’s getting out there and 
meeting the next generation of entrepreneurs,’’ Hirshland said. 
“Dogpatch is that on steroids. It gives us a space where we’re not just 
observers; we’re out there on the playing field, mixing it up with the 
young entrepreneurs.’’

Polaris’s Crane said Dogpatch residents will come from a variety of 
fields, from information technology to life sciences. Russell Cook, a 
former executive with beRecruited.com Inc. who is working on a Web 
start-up, is the first announced resident.

“The approach Polaris has taken to recruit from a broad range of 
industries for its new space in Cambridge has me particularly excited, 
since great ideas can often come from looking and thinking beyond the 
scope of just one industry,’’ Cook said.

Timothy Rowe, who runs the Cambridge Innovation Center, which rents 
small offices to entrepreneurs in a lively start-up environment, also in 
Kendall Square, said Polaris will probably benefit from Dogpatch as much 
as the young companies.

“They are doing precisely what many have been calling on the western 
suburban venture capital firms to do,’’ Rowe said. “They are coming 
downtown and really getting involved in supporting early stage ‘seed 
planting.’ The knock on them is that they primarily have reaped, but do 
not sow.’’

Rowe said there may even be a response to the Polaris project from other 
venture capital firms, many of which are also on Mount Money. That, in 
turn, could benefit Boston’s young, urban entrepreneurs.

“The interesting question to me is: How do the other suburban venture 
capital firms respond?’’ Rowe said. “Doing another location of the same 
type is possible. But some may seek to one-up this with another 
approach. What will that be? Whatever their response, it will further 
strengthen our cluster.’’

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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