Press Release

Announcing a New Generation of Kindle: The All-New Kindle is Smaller, 
Lighter, and Faster, with 50 Percent Better Contrast

Kindle's revolutionary wireless delivery and massive selection of 
content--now in a 21 percent smaller and 15 percent lighter design, 
with 50 percent better contrast, 20 percent faster page turns, up to 
one month of battery life, double the storage, and more--only $189, 
and still with free 3G wireless
Amazon also introduces new Kindle family member: Kindle Wi-Fi--only $139

SEATTLE, Jul 28, 2010 (BUSINESS WIRE) --

(NASDAQ:AMZN)--Millions of people are already reading on Kindles and 
Kindle is the #1 bestselling item on Amazon.com for two years 
running. It's also the most-wished-for, most-gifted, and has the most 
5-star reviews of any product on Amazon.com. Today, Amazon.com is 
excited to introduce a new generation of Kindle. The all-new Kindle 
has a new electronic-ink screen with 50 percent better contrast than 
any other e-reader, a new sleek design with a 21 percent smaller body 
while still keeping the same 6-inch-size reading area, and a 15 
percent lighter weight at just 8.7 ounces. The new Kindle also offers 
20 percent faster page turns, up to one month of battery life, double 
the storage to 3,500 books, built-in Wi-Fi, a graphite color option 
and more--all for only $189, and still with free 3G wireless--no 
monthly bills or annual contracts. Also today, Amazon introduced a 
new addition to its family of portable reading devices--Kindle Wi-Fi. 
Readers who don't need the convenience of free 3G wireless can now 
enjoy the new generation Kindle for the lower price of only $139. The 
all-new Kindle and Kindle Wi-Fi are now available for pre-order at 
www.amazon.com/kindle3G and www.amazon.com/kindleWi-Fi, and will ship 
to customers in over 140 countries and 30 territories beginning 
August 27.

...

http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=1453462&highlight=

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