May 18, 2009, 4:51 PM ET

The Geek’s Search Engine?

By Andy Jordan
Wall Street Journal

http://blogs.wsj.com/digits/2009/05/18/wolfram-alpha-the-geeks-search-engine/?mod=rss_WSJBlog?mod=


A new Web “search” engine is out, and it’s called Wolfram Alpha (geeks 
might prefer to call this initial version Wolfram Alpha Beta, but only 
they might find that funny). The makers are actually quite sensitive 
about making sure it’s not called a “search” engine. They call it a 
“computational knowledge engine.” It might also be called “the geek’s 
search engine.”

It doesn’t mine the Web for pre-existing facts. It mines limited 
databases that the Wolfram Alpha team has amassed, curated and vetted 
for accuracy. Then it performs computations on those facts, giving you 
new, original data. Makers say it’s a Web engine that “answers questions.”

Wolfram Alpha logged nearly 14 million queries during a pre-launch 
testing period over the weekend, during which time Twitter users tweeted 
information about a California earthquake on Sunday using searches from 
the engine.

It’s rather useful for financial calculations, for instance. Say you 
want to figure out what your monthly payments might be for a 30-year, 
fixed-rate loan at 5.2% on a $1 million house. The engine will tell you 
in seconds your monthly payment would be $5,491, though it will get 
confused if you try to put that in the form of a question.

It will also figure out the distance from the Earth to the moon, at the 
precise moment you’re looking.

Founder Stephen Wolfram also developed the Mathematica computational 
software package that has been used for years by mathematicians and 
engineers. Wolfram Alpha is the latest iteration of his quest to 
reinvent science.

His 2002 book “A New Kind of Science” seeks to reduce even the most 
complex riddles of science into simple formulas, and has come to be 
known as “NKS.” Mr. Wolfram takes that philosophy and, with Wolfram 
Alpha, hopes to make all the world’s knowledge computable.

Such a bold claim might be met with a healthy dose of skepticism, but he 
remains undaunted, going ahead with the launch of an engine that he 
admits isn’t anywhere near finished. He wants to unleash it, in hopes 
the general public might not only get as excited as he is, but help in 
the data curating process.

While there will inevitably be much comparison to Google, and even 
Wikipedia, Mr. Wolfram is not anxious to duplicate those engines, and 
even sounds open to pairing with other search engines on the Web. In 
fact, Sergey Brin of Google once interned for him and has apparently 
been shown a preview version of Wolfram Alpha.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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