moving to mobile-l, and cc Search & Discovery.

---------- Forwarded message ----------
From: Dmitry Brant <dbr...@wikimedia.org>
Date: Wed, Jul 29, 2015 at 3:38 PM
Subject: "Morelike" suggestions - the results are in!
To: Internal communication for WMF Reading team <
reading-...@lists.wikimedia.org>


Hi all,

For the last few weeks, we've had an A/B test in the Android app where we
measure user engagement with the "read more" suggestions that we show at
the bottom of each article. We display three suggestions for further
reading, based on either (A) a plain full-text search query based on the
title of the current article, or (B) a query using the "morelike" feature
in CirrusSearch.

And the winner is... (perhaps not entirely surprisingly) "morelike"!  Users
who saw suggestions based on "morelike" were over 20% more likely to click
on one of the suggestions.

Here's a quick analysis and chart of the data from the last 10 days:

*https://docs.google.com/spreadsheets/d/1BFsrAcPgexQyNVemmJ3k3IX5rtPvJ_5vdYOyGgS5R6Y/edit?usp=sharing
<https://docs.google.com/spreadsheets/d/1BFsrAcPgexQyNVemmJ3k3IX5rtPvJ_5vdYOyGgS5R6Y/edit?usp=sharing>*


-Dmitry
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