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Reason Magazine - McDonald's vs. Starbucks
Remember the 17 minutes during the campaign when the culture wars were
manifesting in a Obama=Starbucks, McCain=Dunkin' Donuts dichotomy? Obama's
campaign spending reports revealed more cash going to Starbucks, whereas
the Straight Talk Express was runnin' on Dunkin'. Jaime Sneider at The
Weekly Standard wrote:
If coffee is a heuristic for the presidential election, the
McCain campaign is in good shape. While Starbucks is in the process
of closing 600 locations, Dunkin' Donuts is opening dozens. Because
Americans are pessimistic about the economy, they're more likely to
spend only a buck or two on a cup of coffee than they are to splurge
on the mocha chip frappuccino. There is also some dignity in being
able to say small, medium, or large as opposed to tall, grande, or
venti. Customer surveys also show that Dunkin' Donuts is out pacing
Starbucks for the first time in years.
It's probably a safe assumption that the Dunkin' crowd and the McDonald's
crowd are similar, so it is interesting to see some new stats from the Pew
Research Center providing some corroboration for the theory:
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More here with fascinating graphic showing the differences:
http://www.reason.com/blog/printer/131615.html
Basically the young, the liberal, college grads, the left-coast, and those
making over $75k would rather see more Starbucks than McDonalds. The rest of
us swing the other way.
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