Bye-Bye Bakrie?
Eric Ellis, 12.04.08, 05:00 PM EST
Forbes Magazine dated December 22, 2008

Most of his wealth has disappeared, and he'll be gone from the cabinet
next year, but in Indonesia, never count out Aburizal Bakrie.

His business empire teeters, and his political capital seems to be
fading fast. But history, and an Indonesian proverb, suggests that
though Aburizal Bakrie is down, it's premature to write him off just
yet. Broadly translated, the proverb says that even though an elephant
might look skinny, there's still lots of fat under that thick hide.

Indonesians have watched the Bakrie family stampede across their
national stage for decades, always finding a way to flourish whatever
the shade of government: Sukarno's eccentric authoritarianism, the
Suharto kleptocracy and the wobbly succession of democrats that
followed. But now, with a presidential vote next year and the global
financial crunch slimming down this debt-laden elephant by the day,
Bakrie says he won't stay on as minister for people's welfare past the
election. That's not to save his ailing business, the wily 62-year-old
patriarch insists, but to run charities and play with his
grandchildren. Indonesians are not so sure about that. As the
government considers whether to rescue the Bakries for a second time,
it may be that Aburizal Bakrie's greatest skill is to make his family
interests national concerns.

"Have you ever ??? " FORBES ASIA asks Bakrie in his only interview
since the financial crisis began three months ago, " ??? advanced your
personal business interests while you have been a cabinet minister?"

The question is at the heart of the corporate calamity that has
engulfed Bakrie. The global banking meltdown, collapsing commodity
prices and investors' flight from emerging markets have gathered to
bring Bakrie's 66-year-old empire perilously close to collapse. Shares
in his family's companies have fallen by 90% as nervous bankers,
worried about a rerun of Asia's 1997--98 financial crisis, threaten
foreclosure on the billions they've risked on him. Politicians lock
horns, testing cabinet loyalties over whether to bail him out.
Increasingly the Bakrie question is framed as a governance test for an
Indonesia that's trying to overcome its shadowy past and emerge as a
self-confident Asian powerhouse.

"Me?" he asks, sinking deep into an easy chair in his ministry's
Dutch-colonial-era offices in central Jakarta. "I have never done
that. Never! Never! I am no longer a businessman. I know what [my
family] is doing, but I'm not a businessman at all. I have devoted
four years of my life to this job [in the cabinet]. I have never been
involved in any business discussion." But then, glancing at a tv in
the corner of his office showing cnbc, he clarifies his statement: "I
go to the company office to pray, yes. And if in the evening my
brothers would like to report, yes, we discuss, that's all."

With interests from palm oil and coal mining to telecommunications and
construction, the Bakrie Group may be the country's biggest private
enterprise, but is it too big to fail? Aburizal Bakrie is a born
dealmaker who knows how to influence a government his critics say he
bought his way into. He's been bailed out before--in 1998 during the
financial crisis, when he demanded that as a rare pribumi (an
indigenous, Muslim business group), his family deserved saving. A
bailout this time would most likely involve a state-owned mining
company taking a stake in Bakrie's coal-mining giant, Bumi Resources.

But in Indonesia, more than most nations, money means power, and by
that measure, Bakrie's influence is waning. Last year FORBES ASIA
estimated his family's wealth at $5.4 billion, putting it atop the
list of Indonesia's richest. This year the family's fortune has been
cut to only $850 million, dropping it to No. 9 on our list. "I was the
richest man in Indonesia," he says with a wry smile. "But not anymore.
The shares have collapsed."

Critics say he used his wealth to finance President Susilo Bambang
Yudhoyono's 2004 presidential campaign and got a cabinet slot as the
dividend. "It is only envy that mentions that," Bakrie says, adding
that it's not true he helped finance Yudhoyono's presidential tilt.
(The presidential palace declined to comment.) "There is a lot of envy
in the world. The press does not believe there are rich people who are
not corrupt who want to contribute to the country ??? that we rich
people, who don't want corruption, think it's time to contribute to
the country, through the cabinet."

Bakrie continues. "It is not usual that a big businessman would want
to be a minister with a very small salary." (His ministerial salary is
$1,600 a month.)

"Come on, pak," FORBES ASIA implores, employing the Indonesian
vernacular for sir, or uncle, with the approachable Bakrie. "The
people say you are a reminder of the old Indonesian ways, how business
was done in Suharto's Indonesia." (The late dictator stole $30 billion
during his 32-year rule, the World Bank calculates.) Bakrie is asked
to place his hand on his heart and pledge to Allah that he has never
once transacted business in the four years he's been in the cabinet.

Bakrie obliges, drawing his right hand to his left chest. "Hand on
heart, no!" he says. "What I am doing is contributing to my country, a
contribution to God, that's all."

He expresses frustration. "I don't know how to explain to people my
true belief. This is what I feel. This is why I went to the cabinet."

Meanwhile, much of the Bakrie Group's focus for the past three months
has been on salvaging its prized asset, Bumi Resources, which accounts
for 70% of its business. Officially run by Bakrie's younger brothers,
Nirwan and Indra, Bumi is Indonesia's biggest mining company. Its
shares traded at just under $1 in July but have plunged to a recent
price of 7 U.S. cents. Trading in the shares was suspended for most of
October, leading critics to charge that the company was trying to
arrange a rescue without a nosediving share price as the backdrop.
Rumors of deals came and went, as did an announcement of a big stock
buyback. "Their already limited credibility has continued to
evaporate," says James Bryson, managing director of Jakarta investment
house HB Capital. "The whole process has become something of a farce
in the eyes of the institutional investor community, both domestic and
foreign."

Bumi has managed to unload some of its debt. Jakarta private equity
firm Northstar Pacific, in which U.S. investor David Bonderman's Texas
Pacific Group is a partner, orchestrated a $575 million conversion of
debt--believed to be held by Credit Suisse (nyse: CS - news - people
)--to equity. Another $70 million owed to jpmorgan Chase was converted
into a 5% stake held by another Jakarta private equity firm, Ancora
Partners. The group had $1.3 billion in loans maturing by April,
secured by Bumi shares worth half that amount. Getting its foreign
bankers, already hammered by the credit crunch, to roll over these
loans has proved difficult. Says Goldman Sachs (nyse: GS - news -
people )' Chee Yoke Fong in a note to clients: "While the [Northstar]
deal has provided Bakrie a lifeline in the restructuring of its debt,
we think its complexity and opaqueness fails to remove the existing
overhang on Bumi."

Bakrie's problem isn't just debt; it also has a poor reputation for
transparency. Bryson cites a series of so-called press conferences
that took place late at night, with few journalists and no research
analysts being notified. "These opaque presentations have failed to
provide any real clarity on the state of the group's negotiations," he
says. What's more, the group's corporate communications office has
been known to freeze out analysts and media it doesn't like, and
forward confidential e-mail exchanges around town to humiliate
inquirers. Bumi denies this. "No such deliberate tactics have been
employed nor adopted," says Bumi director Dileep Srivastava.

The Bakrie Group's history is partly to blame, too. It defaulted
during the 1997--98 crisis and its shareholders and bankers lost
millions. Confidence in corporate Indonesia has taken years to
recover. The company seemed finished, but Bakrie negotiated a
government bailout, pleading that as one of Indonesia's few
non-ethnic-Chinese business empires, the Bakries not only deserved
another chance, they were also critical in rebuilding national esteem.

But the rescue came at a price; once-burned bankers now demanded that
loans be collateralized by shares in Bakrie companies. That was fine
while Indonesia recovered and they did well. Suharto fell in 1998 and
investors warmed again to a huge emerging market that was evolving
into one of Asia's most robust democracies. In 2004 Yudhoyono, or SBY
as he is known, won the country's first election in which voters
directly picked the president. But to win, SBY had to rely on
Suharto's old Golkar party and the national chamber of commerce,
Kadin, two institutions that had become near-fiefdoms of the reborn
Aburizal Bakrie. When SBY named his cabinet, there was a job for
Bakrie as economics minister. But he proved to be a lackluster
minister and in 2005 was moved to the people's welfare portfolio,
administering to Indonesia's many poor.

If it was a demotion, it didn't seem to bother Bakrie, seemingly
content to be an under-the-radar minister as his family empire
prospered beyond the walls of his ministerial compound. Besides, it
was widely believed, rightly or wrongly (Bakrie insists wrongly), by
most Bakrie watchers that the minister was, er, otherwise engaged.

In May 2006 Bakrie's much-debated reputation took a battering after
torrents of mud began oozing out of a group-owned oil-and-gas field in
eastern Java called Lapindo. A volume of mud that would nearly fill
Beijing's Olympic Stadium continues to flow each week, creating a now
7.5-mile-long corridor, killing a dozen people and displacing 50,000
villagers. Bakrie blames the disaster on an earthquake in central
Java. Critics say the way the field is being developed is to blame.
Visitors to Lapindo, which is near Surabaya, risk physical attack from
outraged villagers if it's suspected that they are connected in any
way to the Bakries. He has consistently denied any responsibility for
the disaster. The government ordered the group to pay the mud volcano
victims at least $300 million in compensation.

If Aburizal Bakrie is a link to the old Indonesia of Suharto and crony
culture, it's his 46-year-old cabinet colleague, Finance Minister Sri
Mulyani Indrawati, whom Indonesians see as their shiny new future. The
country's longtime representative at the International Monetary Fund,
U.S.-educated Mulyani also joined SBY's cabinet in 2004. Now the
finance minister, she's known as the Iron Lady for her
take-no-prisoners attitude toward waste and graft. After moving to the
finance ministry, she insisted on banners above the entrance to remind
bureaucrats that their mission was to be "clean, accountable,
transparent and efficient."

In October, as the crisis crippled the Bakrie Group and speculation
swirled that it was seeking state support, Mulyani made a speech to
Kadin, which was chaired by Bakrie the year before he entered the
cabinet. She didn't mention her beleaguered colleague by name, but her
point was clear when she declared that her job was to protect state
funds, and it was the job of companies to protect their business. "If
they fail, it is their fault and they deserve to go bust," according
to the Jakarta Post.

Soon reports surfaced of a feud between Mulyani and Bakrie. Some
reports said she had offered to resign because she opposed the use of
state funds to rescue the Bakrie Group and the lengthy trading
suspension of Bakrie shares. SBY refused the offer. Mulyani wouldn't
be interviewed by FORBES ASIA and has deftly avoided the matter in
public. "It was a standoff, pure and simple," says Wimar Witeolar, a
political analyst and former senior aide to ex-president Abdurrahman
Wahid. "Bakrie seemed to be winning for a while, but it seems that
Mulyani has prevailed. SBY knows that if Mulyani goes in the middle of
this global crisis, any international confidence in us would go, too."

A month later and with both ministers still in the cabinet, Bakrie
laughs at suggestions that he and Mulyani are at war. In fact, he
presents himself as something of a mentor to her. "I have never been
in a war with Sri Mulyani at all, no. There is no conflict of interest
in any discussions about Bumi. There are no splits in the cabinet. I
told the president that Sri Mulyani would be good for economics
minister and also for finance minister."

Some Indonesians see the Bakrie crisis as a watershed for how politics
and business are conducted in Indonesia, ten years after it embraced
democracy. Says Aleksus Jemadi, professor of politics at Bandung's
Parahyangan Catholic University: "Mulyani wants to build a new
tradition of transparency for this country but it's not easy to break
down these old practices."

Or retire thick-skinned old elephants, either. Indeed, even though
he'll step down from the cabinet next year, the crafty Aburizal Bakrie
says he's not leaving politics. Watch for further stampedes.


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