On Tuesday 31 August 2010 00:30:02 Helen wrote:
> > Don't count on that. SUSE is the corporate brand. It is owned by Novell and
> > will continue to be. It is a strong brand and we're lucky to be allowed to
> > connect to it through adding 'open' in front. Besides, I personally like
> > the 'ope
> Don't count on that. SUSE is the corporate brand. It is owned by Novell and
> will continue to be. It is a strong brand and we're lucky to be allowed to
> connect to it through adding 'open' in front. Besides, I personally like the
> 'open' part. Name change - you can discuss as long as you wa
On Tuesday 24 August 2010 00:32:01 Graham Lauder wrote:
> On Monday 23 Aug 2010 10:16:26 Jos Poortvliet wrote:
> > On Tuesday 17 August 2010 13:19:23 Graham Lauder wrote:
> > > The principle job of marketing is to create "Brand Awareness", it could
> > > in fact be argued that it is it's only funct
On Wednesday 18 Aug 2010 05:31:53 Nelson Marques wrote:
>
> Without current data to support those claims and future data to evaluate
> and correct anything, I don't believe that the risk/benefit equation is
> very attractive.
I've quoted a bit out of another of your posts because it has relev
On Monday 23 Aug 2010 10:16:26 Jos Poortvliet wrote:
> On Tuesday 17 August 2010 13:19:23 Graham Lauder wrote:
> > The principle job of marketing is to create "Brand Awareness", it could
> > in fact be argued that it is it's only function and anything else that a
> > marketing team does, goes back
On Wednesday 18 Aug 2010 05:31:53 Nelson Marques wrote:
Hi Nelson,
My apologies that this took so long to answer, other things demanded my
attention and I wanted to give this reply the time it deserves.
> On Tue, 2010-08-17 at 23:19 +1200, Graham Lauder wrote:
> > The principle job of marketing
On Tuesday 17 August 2010 13:19:23 Graham Lauder wrote:
> The principle job of marketing is to create "Brand Awareness", it could in
> fact be argued that it is it's only function and anything else that a
> marketing team does, goes back to that simple statement.
> Remember that this not about
On Thursday 19 Aug 2010 00:48:28 Rémy Marquis wrote:
> On Wed, Aug 18, 2010 at 2:51 AM, Graham Lauder
wrote:
> > On Wednesday 18 Aug 2010 03:23:11 Jean-Daniel Dodin wrote:
> >> Le 17/08/2010 15:12, Graham Lauder a écrit :
> >>
> >> Understand me: I don't say we don't have to make our logo/brandi
On Wed, Aug 18, 2010 at 2:51 AM, Graham Lauder wrote:
> On Wednesday 18 Aug 2010 03:23:11 Jean-Daniel Dodin wrote:
>> Le 17/08/2010 15:12, Graham Lauder a écrit :
>>
>> Understand me: I don't say we don't have to make our logo/branding
>> better! But It looks like you didn't follow all the SuSE hi
On Wednesday 18 Aug 2010 05:12:07 Nelson Marques wrote:
> On Wed, 2010-08-18 at 01:12 +1200, Graham Lauder wrote:
> > On Wednesday 18 Aug 2010 00:13:25 Jean-Daniel Dodin wrote:
> > > Le 17/08/2010 13:19, Graham Lauder a écrit :
> > > > Right now we are suboptimal on all fronts.
> > >
> > > I don't
On Wednesday 18 Aug 2010 03:23:11 Jean-Daniel Dodin wrote:
> Le 17/08/2010 15:12, Graham Lauder a écrit :
> > Our market penetration is below what it should be considering the
> > corporate backing we have, the maturity of the project and the quality
> > of the product.
>
> it's the result of hist
On Tue, 2010-08-17 at 15:59 +0200, S.Kemter wrote:
> Hello,
>
> I could paste here a lot of companys like Dresdner Bank, Land Rover,
> Skoda, British Petroleum, 7up, Lacoste, Austin Martin, Starbucks and so
> on to negative ur theory about green as color for a product/company.
British Petroleum
On Tue, 2010-08-17 at 23:19 +1200, Graham Lauder wrote:
> The principle job of marketing is to create "Brand Awareness", it could in
> fact be argued that it is it's only function and anything else that a
> marketing team does, goes back to that simple statement.
>
> Brand awareness is driven by
On Wed, 2010-08-18 at 01:12 +1200, Graham Lauder wrote:
> On Wednesday 18 Aug 2010 00:13:25 Jean-Daniel Dodin wrote:
> > Le 17/08/2010 13:19, Graham Lauder a écrit :
> > > Right now we are suboptimal on all fronts.
> >
> > I don't think so
>
> Our market penetration is below what it should be con
Le 17/08/2010 15:12, Graham Lauder a écrit :
> Our market penetration is below what it should be considering the corporate
> backing we have, the maturity of the project and the quality of the product.
it's the result of history, and on this brand have little to do.
Understand me: I don't say
On Wednesday 18 Aug 2010 01:59:51 S.Kemter wrote:
> Hello,
>
> I could paste here a lot of companys like Dresdner Bank, Land Rover,
> Skoda, British Petroleum, 7up, Lacoste, Austin Martin, Starbucks and so
> on to negative ur theory about green as color for a product/company.
And good for them,
Hello,
I could paste here a lot of companys like Dresdner Bank, Land Rover,
Skoda, British Petroleum, 7up, Lacoste, Austin Martin, Starbucks and so
on to negative ur theory about green as color for a product/company.
But on the end its to much work, to remind u to be a little bit more
carefully.
On Wednesday 18 Aug 2010 00:13:25 Jean-Daniel Dodin wrote:
> Le 17/08/2010 13:19, Graham Lauder a écrit :
> > Right now we are suboptimal on all fronts.
>
> I don't think so
Our market penetration is below what it should be considering the corporate
backing we have, the maturity of the project a
Le 17/08/2010 13:19, Graham Lauder a écrit :
> Right now we are suboptimal on all fronts.
I don't think so
>
> Our logo doesn't convey the right feelings and it's not particularly
> attractive either in style or in colour.
not so bad
>
> The two open source brands that have the highest awar
The principle job of marketing is to create "Brand Awareness", it could in
fact be argued that it is it's only function and anything else that a
marketing team does, goes back to that simple statement.
Brand awareness is driven by several factors
Visibility
Attractiveness
Ubiquitousness
Not s
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