Al Jaffee, the creator of Mad Magazine’s “Fold-In” back page. Entertaining read for those of us of a certain age for whom MAD was an integral part of our childhood.
Relevant section from the obituary: The impact of Mr. Jaffee’s fold-in gimmick was evident in many imitations and homages over the years, like Beck’s fold-in-themed video of his song “Girl” in 2005. Mr. Jaffee said he would often receive requests from high schools that wanted to create a fold-in for the school paper, mistakenly thinking they needed his permission. “I write back and say, You have my blessings, go ahead and do it,” he said in 2008. “But no one can copyright folding a piece of paper.” https://www.nytimes.com/2023/04/10/arts/al-jaffee-dead.html?smid=nytcore-ios-share&referringSource=articleShare Al Jaffee, Inventive Cartoonist at Mad Magazine, Dies at 102