I noticed some discussion on wrapping; here is a project that features some; it aired heavily over the Christmas season in the UK. Of interest to the thread the Turkey is wrapped using a band method, although we don't see it fully wrapped in the add. However, we do see a wrapped Lobster (n a banded wrap) at the start.
http://www.youtube.com/watch?v=AtdwLQdBfZk Lidl, a European supermarket chain also ran a series of 10 second adds; with products falling out of crackers. There is a small paper folded aspect in each of the adds, although its not immediately obvious; Heres an example: http://www.youtube.com/watch?v=aoR-lBITErA&feature=c4-overview&list= UU _e9Azz4JfxNXE0P1dtEmcQ Best wishes and Happy new year to y'all Mark Bolitho Creaselightning Limited tel 07956 207 917 web: www.creaselightning.co.uk twt: @paperflexer