<http://www.nytimes.com/2005/04/11/technology/11google.html?th=&emc=th&pagewanted=print&position=>

The New York Times

April 11, 2005

France Detects a Cultural Threat in Google
 By ALAN RIDING


ARIS, April 9 - As president of the French National Library, Jean-Noël
Jeanneney has good reason to feel safe from the frequent incursions of
American popular culture into contemporary French life. With its collection
of 13 million books, the library is a reassuring symbol of the durability
of French literature and thought.

Yet Mr. Jeanneney is not one to lower his guard. He grew alarmed last
December when he read that  Google planned to scan 15 million
English-language books and make them available as digital files on the Web.
In his view, the move would further strengthen American power to set a
global cultural agenda.

"I am not anti-American, far from it," Mr. Jeanneney, 62, said in an
interview in his office in the library's new headquarters overlooking the
Seine river. "But what I don't want is everything reflected in an American
mirror. When it comes to presenting digitized books on the Web, we want to
make our choice with our own criteria."

So, when Google's initial announcement went unnoticed here, Mr. Jeanneney
raised his voice. In a Jan. 23 article in the newspaper, Le Monde, entitled
"When Google Challenges Europe," he warned of "the risk of a crushing
domination by America in the definition of the idea that future generations
will have of the world."

Europe, he said, should counterattack by converting its own books into
digital files and by controlling the page rankings of responses to
searches. His one-man campaign bore fruit. At a meeting on March 16,
President Jacques Chirac of France asked Mr. Jeanneney and the culture
minister, Renaud Donnedieu de Vabres, to study how French and European
library collections could be rapidly made available on the Web.

But where there is a will, is there a way?

Mr. Jeanneney is the first to acknowledge that he has a clearer idea of
where he wants to go than how he will get there. On the technology
required, for instance, he said that Europe had the choice of trying to
develop its own search engine or of reaching agreement with Google, the
world's most popular Internet search service, or perhaps with other
Internet search providers, like  Amazon.com,  Microsoft and  Yahoo.

Money, too, is a variable. Newly rich from its stock offering last summer,
Google expects to spend $150 million to $200 million over a decade to
digitize 15 million books from the collections of Harvard, Stanford, the
University of Michigan, Oxford University and the New York Public Library.

In contrast, the French National Library's current book scanning program is
modest. With an annual budget of only $1.35 million, it has so far placed
online some 80,000 books and 70,000 drawings and will soon add part of its
collection of 19th-century newspapers.

"Given what's at stake, $200 million is very little money," Mr. Jeanneney
said of Google's planned investment in its program, known as Google Print.

 Specifically, he fears that Google's version of the universal library will
place interpretation of French and other Continental European literature,
history, philosophy and even politics in American hands. This, he says,
represents a greater peril than, say, American movies, television or
popular music.

Google says his fears are unfounded. It notes that, as with Google, page
rankings on Google Print will be defined by public demand and not by
political, cultural or monetary variables. Further, according to Nikesh
Arora, vice president for European operations for Google, the company fully
supports all moves to make information and books available on the Web in
all languages.

 "Our intent is in no way to impose one culture or another," Mr. Arora said
in a telephone interview from London. "Our intent is to offer the
information responding to the priorities of users. And we are willing to
support others, either as an active partner or with technical support. We
are supportive of the French National Library and are ready to do anything
to facilitate development of its expertise."

Still, it is no coincidence that concern about Google Print is being
expressed first in France. It has often tried to persuade the rest of
Europe to close ranks against what it calls Anglo-Saxon culture. And with
digitized books, Mr. Jeanneney argued, "European ranking should reflect a
European vision of history and culture."

But which Europe? That of the French, German and Spanish languages? That of
the 25 members of the European Union? More crucially, will European
governments or the public have the power to define the books and criteria
used in response to search requests?

 Even with questions unanswered, however, President Chirac now seems bent
on promoting a European parallel to Google Print. And if the rest of Europe
does not echo his call, France may well go it alone. After all, no one
cares more about French culture than France. And thanks to Google, it
seems, Mr. Jeanneney has spawned a new national cause.

-- 
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The Internet Bearer Underwriting Corporation <http://www.ibuc.com/>
44 Farquhar Street, Boston, MA 02131 USA
"... however it may deserve respect for its usefulness and antiquity,
[predicting the end of the world] has not been found agreeable to
experience." -- Edward Gibbon, 'Decline and Fall of the Roman Empire'


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