Thursday, 6 January 2005  23:30 GMT

http://www.dpreview.com/

http://www.dpreview.com/news/0501/05010606sandisksdflip.asp

SanDisk Demonstrates Dual Functionality Card That Works Seamlessly In Any SD
Card Slot As Well As A USB2.0 Flash Drive
Las Vegas, NV, January 6, 2005 - SanDisk® Corporation (NASDAQ:SNDK) today
introduced an innovative SDT flash memory card with built-in USB
connectivity. The new product means greater convenience and cost savings for
consumers who can just plug the SD card into any SD card slot such as is
used in most digital cameras, and then plug it into any USB port without
needing an SD card reader to transfer data, images, audio or video between
computers, digital cameras and other electronic devices. The announcement
was made at a SanDisk press conference at the annual Consumer Electronics
Show where SanDisk is demonstrating products in the Las Vegas Convention
Center, South Hall, Booth #31438.

Michael Morganstern, a SanDisk product marketing manager, said, "We
developed a new mechanical design which allows us to fully contain a
high-speed 2.0 USB flash drive within the small SD form factor. The
innovative mechanical design eliminates the need for a removable cap, which
can be lost, and results in a dual functionality card that is fully SD
compliant. The device also features an LED that blinks when data transfer is
taking place to indicate that the card is being used as a USB flash drive."

"SD memory card and USB flash drive shipments together will total 235
million units by 2008, with SD the dominant full-size card form factor,"
said Allen Leibovitch, Program Manager, Semiconductors, for IDC, a leading
market research firm. "A device that can successfully be used in both
sockets without external caps or adapters will allow effortless transfer of
data, music, photos, and videos between PCs and portable consumer
electronics devices, and leverage that substantial market opportunity. It
could also extend SD's dominance as the form factor of choice for portable
multimedia storage."

Wes Brewer, vice president of consumer products marketing at SanDisk, said,
"SD cards have become the dominant standard for consumer electronic products
such as digital cameras. On the other hand USB flashdrives have grown
dramatically in popularity due to the huge installed base of PC's and
notebooks that support the USB standard. We believe that the introduction of
our new SD Plus USB technology within the SD envelope will provide a great
solution for OEM's and consumers that require ready connectivity between any
SD slot and any USB port. "

The first products to be released by SanDisk with this breakthrough
technology are scheduled to be introduced in Q1, 2005. SanDisk will provide
further product details at the annual Photo Marketing Association (PMA)
show, Feb 20-23 in Orlando, Fla. At that time, SanDisk is expected to
introduce capacities as high as one gigabyte.

SanDisk is the original inventor of flash storage cards and is the world's
largest supplier of flash data storage card products using its patented,
high-density flash memory and controller technology. SanDisk is
headquartered in Sunnyvale, CA and has operations worldwide, with more than
half its sales outside the U.S.







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