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http://english.aljazeera.net/NR/exeres/DAE21B4D-6E3E-45B4-AF1D-BEBD1CD97E6D.htm



Yahoo gets new CEO*

Terry Semel said he was moving into a "coach's role" at Yahoo [GALLO/GETTY]

Yahoo Inc, the online company, has appointed Jerry Yang, the company's
co-founder, as its new CEO.

Terry Semel, the previous CEO and chairman, stepped down after its early
successes were eclipsed by the rise of Google Inc, the internet search
leader.

In a boardroom reshuffle Susan Decker was also named as president.

Decker, who had been touted as Semel's heir apparent, was recently promoted
from Yahoo's chief financial officer to oversee the company's advertising
operations.

Semel will remain chairman in a non-executive role after spending the past
six years running the company.


"The company is in good hands," Semel said in an interview Monday. "I felt
like it was time for me to move more into a coach's role than a player's
role."

The shake-up came less than a week after Semel faced off with shareholders
who have been unhappy with a nearly 30 per cent drop in Yahoo's stock price
during the past 18 months.

The change was welcomed on Wall Street, with Yahoo shares gaining 81 cents
to finish at $28.12 on Monday, then surged $1.33, or 4.7 per cent, in
extended trading.

Severence package

In a move that signalled Semel's decision was voluntary, Yahoo said he would
not receive a severance package.

The former film studio executive already has made a fortune since joining
Yahoo in May 2001, having realised nearly $450m in gains by exercising some
of the stock options he received during his tenure.


Despite Yahoo's recent struggles, Semel received another big bundle of stock
options last year that boosted the value of his 2006 compensation package to
$71.7m, part of a contract designed to ensure he remained Yahoo's CEO
through 2008.

On Monday Yang said Semel was "a role model and mentor" and sought to defuse
recent speculation that Yahoo might be sold to Microsoft or another suitor
hoping to exploit the recent turmoil at the company.

"I am totally excited and energised about assuming the leadership of this
great company," Yang said.

"We have a long and prosperous future if we execute correctly."

The move marks the first time that Yang, previously known as "chief Yahoo",
has been in charge of the company in more than a decade.
Yang, still owns a four per cent stake in the company currently worth about
$1.5bn.

David Filo, Yang's fellow co-founder who is helping to run Yahoo's
technology group after the sudden retirement of the department's leader
earlier this month, owns a 6 per cent stake worth about $2.3bn.

Advertising flow

Since Semel's arrival in May 2001, Yahoo's stock has nearly tripled as the
company benefited from the influx of advertising flowing to the internet
from newspapers, magazines and other established media.

Yahoo had been the the larger of the two companies when Google went public
in August 2004, and its inability to capitalise on advertising revenues with
as much success as Google tarnished Semel's legacy.

Since then, Google has expanded its advertising network to create nearly
$140bn in shareholder wealth as its stock price increased by more than six
fold, while Yahoo's stock is worth a little bit less than when Google went
public.

Executive departures

Semel once flirted with the idea of buying Google. In mid-2002, Semel
reportedly terminated negotiations when Google set its sales price at $5bn.

Google's success is said to have demoralised Yahoo's management and lead to
a recent wave of executive departures, raising concerns about whether the
company would be able to retain the talent it needs to regain its stride.

"It's a tough place to be when you see another company eating your lunch
like that," said Mike McGuire, an analyst at Gartner Inc.

When Yang recruited Semel in 2001 to lead the company back into
profitability, the choice surprised much of Silicon Valley because Semel was
over 60 and by his own admission barely knew how to use email.

But Semel won over many investors by streamlining Yahoo's operations and
then engineering a series of deals that gave the company the tools it needed
to build its own search engine rather than rely on technology licensed from
Google, which at that point was only a start-up business.

Yahoo bounced back from a $93m loss in 2001 to post steadily higher earnings
through 2005 when its profit peaked at $1.9bn.

The 2005 results included a $961m windfall that Yahoo realised by
liquidating the stock that it once owned in Google.

Currently, though, Google makes more money in a quarter than Yahoo does in a
year.


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