http://www.thenational.ae/lifestyle/personal-finance/in-vietnam-girl-power-fires-up-the-economic-frontline#full
 
In Vietnam, girl power fires up the economic frontline
Gavin du Venage 

Feb 4, 2012 


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Steam rises from the pooling rainwater on Hang Bac street, as hordes of 
vendors, oblivious to the downpour, sell live frogs, gutted fish and other 
mysterious foods from baskets. All very Blade Runner; all that is missing is a 
killer android.

The din is unbelievable. But once my overwhelmed senses begin to adjust to the 
chaos of Hanoi's old quarter, it becomes apparent that almost everyone working 
in the street is a woman. The reason I am here, it happens, is to meet a woman 
named Ha Nghe, who runs a small gallery.

Vietnam is still a long way from taking its place among Asia's tiger economies. 
But when it eventually does, it will mostly be because of the colossal energy 
of the country's female entrepreneurs.

I find Ms Ha's gallery tucked between a rundown hotel and a store selling what 
could be coffee beans. It's here that she runs a studio of about half a dozen 
artists.

The interior is gloomy, but the artists are hard at work, squatting on the 
floor, dabbing at the canvases propped up in front of them. All are young women 
in their early 20s.

I find Ms Ha and we talk for 10 minutes. She is all business. Soon, we agree to 
a price for a bulk order of paintings. In two days, I'll return and pick them 
up. I have no doubt she will honour our bargain.

"I do this because my husband is dead," she explains. "I work every day, seven 
days a week, because if I don't, my family will not eat."

It's not a plea for pity. She's proud of what she has achieved. The little 
studio churns out paintings and does a brisk trade with foreign buyers. Her 
staff work long hours, but are well taken care of.

According to Vietnamese government figures, women entrepreneurs like Ms Ha are 
responsible for up to a third of the country's US$100 billion (Dh367bn) GDP. 
From noodle stands in the street to manufacturing companies, they are 
represented at nearly all levels of business. Elsewhere in Asia, the norm is 
about 10 per cent.

This is astounding when you consider that barely 20 years ago, private 
entrepreneurship was banned. The victorious communists imposed a command 
economy in the south even as the last American helicopters were fleeing the 
smoke palls of Saigon.

But in 1986, the government launched Doi Moi, its economic renewal campaign. 
Rules were relaxed and people were allowed to set up their own businesses. 
Today, some 125,000 women are registered as entrepreneurs, according to 
government figures. Countless more make a living selling food and vegetables on 
the streets.

The high prevalence of women in business stems from a history of them enjoying 
an unusual level of equality. Given the country's tortured history, it's not 
such a surprise. During the war - the American war, as the Vietnamese call it - 
tens of thousands of women took up arms alongside the men.

The "long-haired warriors", as they were known, took on all the dangers and 
suffering that male soldiers did. They carried heavy loads of weapons and 
ammunition along the Ho Chi Minh trail, braving mines, air attacks and ambushes.

Often, they were the wives, mothers, sisters and daughters of the men on the 
front lines. They enlisted en masse, so that several generations of the same 
family would serve together. Fighting and dying as equals led to a change in 
the status of women. By the end of the war, they had won recognition as equals 
in a previously male-dominated society.

Quan Van is a member of the war generation. Her husband, Than, is a decorated 
war hero. His unit regularly carried out attacks on American forces in the 
demilitarised zone. She would run messages between his squad and other units. 
Frequently, she would have to cross enemy lines to do so.

Today, the couple run a successful furniture export business outside Da Nang, 
once the entry point for American soldiers shipping in to the country - and 
from where many would leave in body bags. Her husband oversees the intricate 
carving of tables, chairs and dressers, many destined for the homes of wealthy 
Chinese to the north. Mrs Quan takes care of the business itself.

"Because my husband is a hero, we have permission to enter the forests for 
wood," she says. "He makes beautiful things. I take care of the money".

She does indeed. Mrs Quan is a formidable negotiator. She will patiently haggle 
for an hour or more over piece of woodwork. All the banking, shipping, 
packaging and book-keeping falls to her. Along the way, she has raised four 
children and cares for her elderly parents.

"In the war, we learnt there is no women's place and no man's place," she says. 
"Bullets don't care if you are a man or woman. It's like that now, too. 
Business does not care about that. If you can keep the customer happy, you get 
the business."

For the vast majority of self-employed women, the street is where they do 
business. Until the Doi Moi campaign was launched, food stalls were run by the 
government, but now are entirely privately owned. And because women have 
traditionally taken to trades such as cooking and sewing - skills they learnt 
from their mothers - they dominate this sector.

"I learnt to cook from my grandmother," says Bich Ngoc, a vendor in Ho Chi Minh 
City, as she spoons Vietnamese noodles, or pho, into a bowl. "I can feed my 
family two times - with the food I make and the money I make."

Food vending is now the main microbusiness in Vietnam. The sector has become so 
important that it is the chief source of nutrition for the country's urban 
population. Cheap, fresh and, above all, healthy, it's the staple diet of the 
poor and rich alike.

"Some of the young people now want to work in a factory making iPods or shoes," 
says Ms Bich. "I think it's better to work for yourself. One day, the factories 
might close. But people will always need to eat."

p...@thenational.ae


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