Refleksi: Apakah kalau hukum Syariah diterapkan di Indonesia akan bisa ada 
panen buat industri musik pada waktu Ramadhan? Sebagai jawaban dapat dikatakan 
sulit dijamin, karena pada waktu Thaliban berkuasa di Afghanistan diberlakukan 
hukum Sariah, tidak dibolehkan musik, TV, film dan main layangan. Semua ini 
diberlakukan atas nama perintah Allah. 

http://www.thejakartapost.com/detaileditorial.asp?fileid=20071001.F04&irec=3


Ramadhan harvest time for music industry 
Akh. Muzakki, Surabaya
Ramadhan Karim (Ramadhan, the noble)! Ramadhan Mubarak (Ramadhan, the blessed)!

Muslims commonly use these two Arabic utterances to show appreciation for the 
holy month. A moment like no other for Muslims, Ramadhan extends beyond the 
religious sphere and influences economic life as well. 

For some, the symbols of Islam that are on display during Ramadhan represent 
increased piety and passion. However, for those who exploit these symbols in 
the marketplace, they represent increased economic capital. 

In recent years we have seen the phenomenon of music groups without an Islamic 
orientation releasing religiously themed musical collections at Ramadhan. 

Collections such as pop group Ungu's Surgamu (Your Heaven) album and Radja's 
1001 Malam (1001 Nights) are two high-profile examples. Another is Pintu Surga 
(Heaven's Gate) from veteran pop-rockers Gigi. 

The fact that non-Islamic oriented groups have turned to releasing 
Islamic-themed albums suggests that these products are tradable commodities 
with good prospects for attracting the interest of consumers. Indeed, 250,000 
copies of Surgamu were sold within two weeks of its September 2006 release; 
approximately 400,000 were sold within the next few months. 

The commercial success of Islamic-oriented singers (broadly defined as Muslim 
singers who specialize in Islamic songs) seems to have inspired non-Islamic 
oriented artists. 

For example, 1.3 million copies of the two-disc Cinta Rasul (Prophet's Love), 
composed by Hadad Alwi, have been sold since 1999. And Opick's Astaghfirullah 
(We Seek God's Forgiveness) has sold more than 850,000 copies. For this 
achievement the artist was awarded five golden platina. A golden platinum is 
the highest award given to a musician for marketability of an album. 

Kristina Santi, producer of Opick's album, describes itexcellent achievement in 
the genre of religious music". Opick went on to publish a book about his career 
as an Islamic-oriented singer titled Opick: Oase Spiritual dalam Senandung 
(2006). 

Both gross sales and the diversity of products exploited by the so-called 
Islamic industries indicate that the future is bright for entrepreneurs trading 
in the symbolism of Islam in Indonesia. Islamic-themed pop music represents not 
only a popular consumer commodity but also a means for influencing the public 
and private features of Islam here. 

If Islamic-themed popular music can become a commodity, so can Islam itself. 
Through the process of commodification, Islam becomes a saleable economic 
object. As a practical matter, the process of commodification bestows on 
commodified objects or forms a so-called "exchange value". This exchange value 
allows a variety of objects with their use values to become real, worthy and 
valuable facets within the economic mechanism. 

In this way, abstract things such as Islamic ideas and expressions (as 
represented by the lyrics of Islamic pop songs) become a real, saleable 
commodity. Through the commodification process, Islamic ideas and expressions 
promoted through popular music come to represent certain ideological and 
emotional understandings of Islamic thought. They characterize what Jean 
Baudrillard calls "commodity signs". 

What does the phenomenon of commodification mean for Islam in Indonesia, the 
world's largest Muslim country? 

First, the scholarly debates on Indonesian Islam should not be restricted 
exclusively to opposing interpretations of religious concepts. 

Indonesian Islam cannot be reduced to a dichotomy between radical and liberal 
thought, as represented by the country's radical and liberal Muslim groups. 
Neither do the moderate views espoused by the country's two major Islamic 
groupings - Nahdlatul Ulama and Muhammadiyah - tell the whole story. 

Muslims in Indonesia consume ideas, concepts and thoughts, which are abstract 
elements of Islam. They also consume the material culture of Islam, which is 
increasingly being commodified. As such, Islamic material culture presents 
itself as an alternative medium of exchange among Muslims. And Islam becomes a 
concrete, real, valuable and tradable commodity. 

Second, the commodification of Islam provides support for the view that Islam 
in Indonesia should be approached from a broader analytical perspective than 
can be offered by traditional Islamic or religious studies alone. The 
commercial success of Islamic-themed pop music suggests that political economy 
and cultural studies are paradigms that will profitably complement traditional 
analytical approaches. 

Suffice it to say that, since Islam in Indonesia is so complex and dynamic, 
something beyond a simple, static model of analysis is required to understand 
it. 

The writer is a lecturer at the State Institute for Islamic Studies (IAIN) 
Sunan Ampel Surabaya and is a PhD candidate at the University of Queensland, 
Australia. He can be reached at [EMAIL PROTECTED]


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