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Title: Top Ten Great Headline Ideas Author: Judy Cullins Copyright 2005. All Rights Reserved. Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:[EMAIL PROTECTED] Article URL: www.bookcoaching.com/freearticles/article-169.shtml Article Autoresponder: [EMAIL PROTECTED] Author Contact Email: [EMAIL PROTECTED] Category: Writing / Marketing / Under 500 Words Description: What Makes a Great Headline? Headlines are far more important than the copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious. Apply these top ten headline ideas and prosper. Keywords: Judy Cullins, internet marketing coach, ebook promotion, internet promotion, book coaching, San Diego, eBook, online marketing, free articles, increase online sales, web site marketing, build web traffic, marketing services, write ezine, increase targeted web traffic, web site headlines, benefits and features for client, features, marketing tips, eBook marketing, submit ezine, Web promotion, ecommerce, epublishing, viral marketing, sales letter, headlines, writing Words: 456 Thanks, Judy Cullins, M.A. P.S. To receive a complete list of over 165 free articles with autoresponder addresses go to www.bookcoaching.com/freearticles.shtml. =========== Top Ten Great Headline Ideas Judy Cullins ©2005 All Rights Reserved. What Makes a Great Headline? Headlines are far more important than the copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious. Apply These Top Ten Headline Ideas and Prosper Your Headline... 1. Needs to compel and propel the skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader by the hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle. 2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something. 3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge. 4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach at the end of the document. People often buy just because of the bonus such as my "How to Get Testimonials from the Rich and Famous" for my book on writing a book. 5. Make a wild promise and pay up. Most people don't like hype, but will notice your promises in your benefit statements. Back it up with the how when they read the copy beneath the headline. 6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line for the best results. 7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Show the big result and wow your readers. They are looking for answers. 8. Build curiosity/suspense. Would this attract you? "Overcome Writers' Block with Snake Dancing?" Sometimes the improbable can hook your readers attention, and that's what you want. 9. Must be "you" centered. Instead of saying "I can do this for you" write it "You will get this benefit when you..." Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missed the mark. 10. Think before you write your headlines. Leave the lackluster ones behind. To announce his seminars, one client put "Upcoming Seminars" in the email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline. To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample of the groups and individuals you want to attract. [Non-text portions of this message have been removed] THINGS TO KEEP IN MIND WHILE USING ARTICLES POSTED ON THE GROUP: 1. Print the article in its entirety. Don't make any changes in the article . 2. Print the resource box with all articles in their entirety. 3. Send the Author a copy of the reprinted article or the URL where the articles was posted. Anything short of following these three rules is a violation of the Authors Copyright. Yahoo! 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